Competitive Landscape
Reckitt Benckiser Group Plc (Rb) Maintains Lead through Innovation and Portfolio Strength
Toilet care in Ghana is moderately concentrated, with the top five companies holding a significant share. In 2025, Reckitt Benckiser Group Plc (RB) led the market with a 30% share, followed by SC Johnson & Son Ghana Ltd with 14%, Janalf Marketing Co Ltd with 12%, Bolton Manitoba SpA with 12%, and Berrak Mfg Co Ltd with 10%.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Ghana report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Ghana?
- Which are the leading brands in Toilet Care in Ghana?
- How are products distributed in Toilet Care in Ghana?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Ghana - Category analysis
Key Data Insights
Unilever Drives Innovation with New Product Formats
Unilever Drives Innovation with New Product Formats
Toilet Liquids/Foam Dominates Sales with Convenience and Performance
Retailers Champion Sustainability with Reduced Single-Use Plastics
Consumers Drive Demand for Innovative and Sustainable Toilet Care Products
Toilet Liquids/Foam Maintains Dominance with Convenience and Performance
Sustainability Efforts Reshape Retail Packaging and Consumer Behaviour
Reckitt Benckiser Group Plc (Rb) Maintains Lead through Innovation and Portfolio Strength
Traditional Retail Drives Volume for Mass-Market Toilet Care Products
Retail E-Commerce Gains Traction with Premium and Innovative Products
Home Care in Ghana - Industry Overview
Inflation and Disposable Income Shape Home Care Sales
Key Data Insights
Inflation and Disposable Income Shape Home Care Sales
Laundry Care Dominates Sales, Driven by Affordability and Necessity
Unilever Ghana Ltd Drives Innovation with Affordable Comfort Sachet Fabric Conditioner
Affordable Innovations and Sustainability Drive Growth
Laundry Care Remains Largest, but Surface Care Gains Traction
Sustainability and Health Trends Shape Industry Future
Leading Players Maintain Dominance through Innovation and Compliance
Traditional Markets Drive Home Care Sales through Affordability
Retail E-Commerce Gains Traction in Niche Home Care Categories
Country Reports Disclaimer
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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