PROSPECTS AND OPPORTUNITIES
Players aim to maintain prices to widen demand
Toilet care in Morocco is projected to see further fast retail volume and value (constant 2024 prices) increases over the forecast period, dominated by toilet liquids/foam in absolute growth terms. Toilet care manufacturers aim to improve product awareness as household penetration is still low, compared to other home care product types in Morocco.
Low prices and familiarity to boost the demand for toilet liquids
Toilet liquids/foam is expected to continue to outperform other toilet care formats over the forecast period. The popularity of toilet liquids is set to continue to grow due to lower unit prices and higher product familiarity among local consumers.
Surface care offers lower-priced alternatives to toilet care
Toilet care tablets/powders and in-cistern devices are likely to remain less popular and see the slowest retail volume and value (constant 2024 prices) CAGRs over the forecast period. These products are perceived as costly, while consumer awareness is relatively low.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Morocco?
- Which are the leading brands in Toilet Care in Morocco?
- How are products distributed in Toilet Care in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Morocco - Category analysis
KEY DATA FINDINGS
Affordability maintains the dominance of toilet liquids/foam
Novelty gains traction among local consumers
Rim blocks ride price and durability advantages
Players aim to maintain prices to widen demand
Low prices and familiarity to boost the demand for toilet liquids
Surface care offers lower-priced alternatives to toilet care
Home Care in Morocco - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Toilet Care research and analysis database.
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