Competitive Landscape
Pelissard and Delta Hygiene Hold Highest Share
Toilet care in Morocco is moderately concentrated, with the top two companies, Pelissard SA and Delta Hygiene, holding significant shares. In 2025, Pelissard was the clear leader with a 27% share, benefiting from the strength of its star brand WC Net, which has significant presence in key categories such as rim blocks and toilet liquids/foam.
Demand for Sustainability and Affordability Is Driving Sales
This stability in the competitive landscape means that companies will need to focus on product innovation and marketing strategies to gain market share. Brands can leverage the trends towards sustainability and affordability by developing eco-friendly products with natural ingredients and sustainable packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Morocco?
- Which are the leading brands in Toilet Care in Morocco?
- How are products distributed in Toilet Care in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Morocco - Category analysis
Key Data Insights
Affordable Toilet Liquids Drive Sales Growth From Low Base
Affordable Toilet Liquids Drive Sales Growth From Low Base
Private Label Gains Traction with Affordable Offerings
Sustainability Becomes Key Driver in Product Development
Affordable Toilet Liquids Likely to Continue to Drive Category Growth
Sustainability and Affordability Set to Shape Future Product Development
Surface Care Alternatives Pose Threat to Progress in Toilet Care
Pelissard and Delta Hygiene Hold Highest Share
Demand for Sustainability and Affordability Is Driving Sales
Small Local Grocers Lead Retail Offline Sales with Proximity Advantage
Discounters Expand Rapidly with New Players and Store Openings
Retail E-Commerce Remains Small Due to Consumer Preferences
Home Care in Morocco - Industry Overview
Ongoing Urbanisation and Evolving Habits Drive Steady Growth in Home Care
Key Data Insights
Ongoing Urbanisation and Evolving Habits Drive Steady Growth in Home Care
Laundry Care Leads as It Adapts To Prevailing Consumer Needs
Competition Intensifies as Multifunctionality and Private Label Expand
Urbanisation and Income Growth Drive Demand for Convenient Solutions
Laundry Care Set to Retain Lead as Niche Categories Thrive
Multifunctionality and Private Label Products Are Shaping Future Progress
Leading Companies Maintain Grip through Innovation and Promotions
Enosis Group Gains Market Share through Product Expansion
Small Local Grocers Dominates through Credit Facilities and Proximity
Expanding Retail Chains and Promotional Offers Drive Growth in Supermarkets
Retail E-Commerce Remains Limited, as Consumers Continue to Favour Proximity Stores
Country Reports Disclaimer
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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