PROSPECTS AND OPPORTUNITIES
Opportunity to drive sales through fragrance development
Finnish consumers are seeking a wider variety of scents in toilet rim blocks, moving beyond traditional fresh and citrus-based fragrances. There is a growing demand for more diverse, long-lasting, and unique aromas that enhance the bathroom experience.
Rising interest in gentle and nature-based product formulations
As toilet care products evolve, Finnish consumers are showing growing interest in enhanced formulations, expanded scent variety, and multifunctional benefits. However, many remain highly sensitive to allergens, strong fragrances, and harsh chemicals, pushing manufacturers to develop solutions that balance innovation with safety.
Private label is expected to raise the bar in product development
With private label gaining traction across various home care categories, toilet care is expected to see further growth. As consumers become more value-conscious and open to alternatives beyond major brands, retailers are expanding their own toilet care ranges, offering cost-effective yet high-quality solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Finland?
- Which are the leading brands in Toilet Care in Finland?
- How are products distributed in Toilet Care in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Finland - Category analysis
KEY DATA FINDINGS
Consumers are attracted to advanced formulations
Pressure is on players to develop sustainable offerings
Rising cost of living pressures pushes consumers towards more affordable options
Opportunity to drive sales through fragrance development
Rising interest in gentle and nature-based product formulations
Private label is expected to raise the bar in product development
Home Care in Finland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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