Competitive Landscape
Sc Johnson & Son Dominates with Its Strong Brand Portfolio
The toilet care market in the Philippines is concentrated, with SC Johnson & Son Inc (Philippines) leading in retail value terms in in-cistern devices and toilet liquids/foam in 2025, with an overall share of 44%. Reckitt Benckiser (Philippines) Inc follows with a share of 29%.
Competition Intensifies with Targeted Moves by Rivals
Despite SC Johnson & Son's strong lead, competition is intensifying, with brands from Reckitt Benckiser (Philippines) and private label products like SM Retail making targeted moves to capture share. However, there were no notable mergers or acquisitions in 2025, and none are anticipated in 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Philippines?
- Which are the leading brands in Toilet Care in Philippines?
- How are products distributed in Toilet Care in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in the Philippines - Category analysis
Key Data Insights
Premiumisation Being Seen, Driven by Innovative Product Formats
Premiumisation Being Seen, Driven by Innovative Product Formats
Health and Wellness Trend Boosts Demand for Premium Solutions
In-Cistern Devices See Dynamic Growth with Technological Advancements
Premium and Multibenefit Products to Drive Future Growth
Rim Blocks and In-Cistern Devices Will Lead Toilet Care Growth
Digital Strategies and Sustainability to Shape Industry Landscape
Sc Johnson & Son Dominates with Its Strong Brand Portfolio
Competition Intensifies with Targeted Moves by Rivals
Supermarkets and Hypermarkets Drive Offline Sales
Retail E-Commerce Gains Traction among Urban Consumers
Digital Strategies to Shape the Future of Toilet Care Sales
Home Care in the Philippines - Industry Overview
Laundry Care Drives Home Care Sales with Eco-Friendly Innovations
Key Data Insights
Laundry Care Drives Home Care Sales with Eco-Friendly Innovations
Evolving Product Formats Boost Sales in Modern Retail and E-Commerce
Sustainability and Health Trends Redefine Home Care Innovations
Laundry Care Will Remain Dominant with a Sustainability Focus
Fast Growth in Air Care Will Be Driven by Health Concerns
Sustainability and Affordability to Shape Future Business Strategies
Leading Players Maintain Their Positions Despite Growing Competition
Fizzly Clean Launches Laundry Detergent Sheets
Opportunities Emerge for Businesses Amidst Market Shifts
Traditional Channels Dominate as E-Commerce Gains Traction
Emerging Trends in Retail Channels and E-Commerce
Country Reports Disclaimer
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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