PROSPECTS AND OPPORTUNITIES
Increasing media exposure for rim blocks and in-cistern devices
Toilet care in the Philippines is poised for solid growth in both retail volume and current value terms in the forecast period. This will be driven by urbanisation and population growth, and as media exposure for products such as rim blocks and in-cistern devices increases.
Post-COVID-19 cleanliness standards set to drive more entrants
The heightened focus on cleanliness following the COVID-19 pandemic has resulted in many households prioritising thorough cleaning routines, especially in bathrooms, with the habit of more frequent toilet cleaning in many households. This shift has opened the door for new brands to enter the market, such as XClean, Tuff, and Mighty, alongside emerging Chinese and Japanese brands which offer competitive pricing and innovative solutions.
The appeal of multi-benefit toilet care products
The fascination with multi-benefit leaning products is set to shape product formulations within toilet care in the Philippines moving forward. As consumers become more price-sensitive due to economic pressures, there is a growing preference for products that offer multiple benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Philippines?
- Which are the leading brands in Toilet Care in Philippines?
- How are products distributed in Toilet Care in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in the Philippines - Category analysis
KEY DATA FINDINGS
Leading brands introduce in-cistern devices and rim blocks
Players offering lower prices benefit from inflation
Clorox’s launch of bleach-based toilet bowl cleaner
Increasing media exposure for rim blocks and in-cistern devices
Post-COVID-19 cleanliness standards set to drive more entrants
The appeal of multi-benefit toilet care products
Home Care in the Philippines - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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