PROSPECTS AND OPPORTUNITIES
Quick, effortless cleaning and a pleasant fragrance will be important to consumers
Evolving hygiene standards are anticipated to continue driving strong retail volume and current value growth in toilet care in Vietnam in the forecast period, with increases for all categories. With efforts underway to improve sanitation facilities in rural areas, the use of toilet cleaners is expected to become more widespread across the country.
Modern offline grocery retailers and retail e-commerce set to perform well
With the rapid growth of retail e-commerce, short videos on TikTok and live-streams on Shopee are set to become increasingly powerful tools for driving sales. These platforms allow consumers to interact directly with brands through key opinion leaders (KOLs), who provide clear product explanations and demonstrate efficacy in real-time through live before-and-after results.
Addressing a specific need could increase consumer trust and loyalty
In some regions of Vietnam, such as the Mekong Delta, Southwestern Region, and Central Coastal Plains, consumers face significant challenges maintaining clean and functional toilets due to the persistent yellow stains and build-up caused by alum-laden water. As a result, there is a growing need for specialised toilet care products that effectively combat alum stains, prevent further mineral accumulation, and ensure hygiene without damaging fixtures.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Vietnam?
- Which are the leading brands in Toilet Care in Vietnam?
- How are products distributed in Toilet Care in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Vietnam - Category analysis
KEY DATA FINDINGS
Toilet care grows well, as consumers value household hygiene
Consumers seek strong products which minimise scrubbing
Vim extends its lead in toilet care thanks to a reputation for quality
Quick, effortless cleaning and a pleasant fragrance will be important to consumers
Modern offline grocery retailers and retail e-commerce set to perform well
Addressing a specific need could increase consumer trust and loyalty
Home Care in Vietnam - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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