Competitive Landscape
Unilever and Sc Johnson Lead with Trusted Brands
The toilet care market in Vietnam is concentrated, with the top two players, Unilever Vietnam International Co Ltd and SC Johnson & Son Vietnam Co Ltd, holding significant shares. In 2025, Unilever maintained its leading position with a 47% share, while SC Johnson held a 21% share.
No Significant Mergers or Acquisitions or New Launches
There were no significant mergers or acquisitions in the toilet care market in Vietnam in 2025, and none are anticipated in 2026. Additionally, there were no notable and innovative product launches from late 2025 nor any planned for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Vietnam?
- Which are the leading brands in Toilet Care in Vietnam?
- How are products distributed in Toilet Care in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Vietnam - Category analysis
Key Data Insights
Steady Growth in Toilet Care Driven by Hygiene Awareness
Steady Growth in Toilet Care Driven by Hygiene Awareness
In-Cistern Devices and Toilet Liquids/Foam Drive Sales
Mood-Boosting Ingredients and Evolving Formats Shape Category
Rising Hygiene Awareness Drives Steady Growth
Toilet Liquids/Foam to Remain Dominant, In-Cistern Devices to Gain Traction
Specialised Products to Combat Alum Stains to Gain Popularity
Unilever and Sc Johnson Lead with Trusted Brands
No Significant Mergers or Acquisitions or New Launches
Small Local Grocers Remains Dominant
E-Commerce Gains Prominence with Attractive Online Deals
No New Retail Brands or Concepts Emerge in 2026
Home Care in Vietnam - Industry Overview
Consumers Seek Products That Provide Additional Benefits
Key Data Insights
Consumers Seek Products That Provide Additional Benefits
Healthier Formats and Ingredients Gain Traction among Consumers
Convenience and Value Drive Sales across Key Categories
Consumers Drive Growth with Eco-Friendly and Convenient Products
Local and Small Brands Lead Sustainability Trend with Innovative Products
E-Commerce and Social Media to Boost Local Brand Visibility
Unilever and Procter & Gamble Lead with Innovation
Mood-Boosting Ingredients Drive Innovation in Home Care Products
Health and Wellness Trend Fuels Demand for Natural Ingredients
Small Local Grocers Leads, While E-Commerce Gains Traction
Rapid Expansion of Retail E-Commerce
Country Reports Disclaimer
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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