PROSPECTS AND OPPORTUNITIES
Potential for growth, but pricing is key
While toilet care undoubtedly has significant potential for expansion, the rate of growth in retail constant value sales will accelerate only marginally during the forecast period. A broadening middle class, population expansion, urbanisation and the construction of more modern housing (with modern toilets) provide some scope for growth.
Smaller pack sizes could boost demand
Smaller pack sizes would be one way of making toilet care more affordable to local consumers. Instead of offering toilet liquid/foams only in the 750ml format, smaller pack sizes would boost demand.
Overcoming entrenched habits will be key to growth
The most significant challenge for the toilet care segment across the forecast period will be overcoming entrenched habits and perceptions about toilet care. Many Cameroonians are accustomed to traditional methods, such as using household detergents and bleach, viewing them as sufficient for maintaining toilet hygiene.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Cameroon?
- Which are the leading brands in Toilet Care in Cameroon?
- How are products distributed in Toilet Care in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Cameroon - Category analysis
KEY DATA FINDINGS
Toilet Care products remain unaffordable to most local consumers
Toilet liquids/foams remain dominant
Bleach remains the main ingredient in toilet care products
Potential for growth, but pricing is key
Smaller pack sizes could boost demand
Overcoming entrenched habits will be key to growth
Home Care in Cameroon - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Toilet Care research and analysis database.
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