Competitive Landscape
Leading Brands Maintain Grip Despite Rising Local Competition
The toilet care market in Jordan is concentrated, with the top three brands, Flash, Hypex and Harpic, holding respective shares of 33%, 19% and 13% in 2025. Spartan Modern Industry Co maintained its lead with a share of 41% in 2025, up from 40% in 2024, driven by its trusted efficacy, consistent availability and targeted marketing.
Local Players Gain Momentum with Innovative Products
The toilet care market in Jordan saw a shift in brand shares in 2025, with local brands such as WC Net and Flash gaining momentum with innovative and competitively priced products, while international brands like Harpic and Mr Muscle experienced a decline in share.
Stable Market with Limited Mergers and Acquisitions
There were no significant mergers or acquisitions in 2025, and none are anticipated in 2026. The lack of mergers and acquisitions suggests a stable competitive landscape, with companies focusing on organic growth strategies.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Jordan?
- Which are the leading brands in Toilet Care in Jordan?
- How are products distributed in Toilet Care in Jordan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Jordan - Category analysis
Key Data Insights
Stable Growth Driven by Innovation and Consumer Preferences
Stable Growth Driven by Innovation and Consumer Preferences
Toilet Liquids/Foam the Largest Category
Innovative Product Formats Drive Dynamic Growth
Consumers to Drive Premiumisation and Sustainability in Toilet Care
Toilet Liquids/Foam Will Remain Dominant, Itbs Show Promise
Local Players to Strengthen Their Presence through Innovation and Competitive Pricing
Leading Brands Maintain Grip Despite Rising Local Competition
Local Players Gain Momentum with Innovative Products
Stable Market with Limited Mergers and Acquisitions
Small Grocery Retailers Lead Distribution with Their Strong Presence
Retail E-Commerce Gains Momentum with Local Brands
No Emerging Retail Brands or Concepts in 2026
Home Care in Jordan - Industry Overview
Local Brands Drive Stable Growth through Innovation
Key Data Insights
Local Brands Drive Stable Growth through Innovation
Bono and Chicco Lead Innovation in Key Categories
Health and Wellness Trend Drives Premiumisation and Innovation
Local Brands and Innovation Drive Growth in Home Care
Laundry Care Will Remain the Largest Category with Steady Growth
Surface Care Drives Growth with Innovative Product Formats
Leading Brands Maintain Grip through Innovation and Pricing
Mood-Boosting Ingredients Enhance Consumer Experience
Brands Innovate with Health and Wellness-Focused Products
Small Local Grocers Dominate Home Care Distribution
E-Commerce Gains Traction with Urban Consumers
E-Commerce Platforms Drive Change in Urban Areas
Country Reports Disclaimer
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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