Competitive Landscape
Henkel Latvia Sia and Reckitt Benckiser Sa Maintain Lead through Strong Brand Portfolios
Toilet care in Latvia remained highly concentrated in 2025, with the top two companies, Henkel Latvia SIA and Reckitt Benckiser SA, holding a significant combined market share of 58% in 2025. Henkel led with a 39% share, while Reckitt Benckiser SA followed with 19%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Latvia?
- Which are the leading brands in Toilet Care in Latvia?
- How are products distributed in Toilet Care in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Latvia - Category analysis
Key Data Insights
Stagnant Sales and Economic Uncertainty Characterise Market
Stagnant Sales and Economic Uncertainty Characterise Market
Henkel Drives Premiumisation with New Scents and Claims
Specialised Retailers Boost Private Label Offerings
Dropping Volume Sales and Rising Prices Characterise Outlook
Private Label Gains Traction as Consumers Seek Value
Itbs Face Stagnation as In-Cistern Devices Gain Popularity
Henkel Latvia Sia and Reckitt Benckiser Sa Maintain Lead through Strong Brand Portfolios
Supermarkets and Hypermarkets Lead Toilet Care Sales through Wide Reach
Retail E-Commerce Emerges as Fastest Growing Channel Driven by Convenience
Home Care in Latvia - Industry Overview
Sales Stagnate Driven by Economic and Demographic Factors, While Private Label Gains Traction
Key Data Insights
Sales Stagnate Driven by Economic and Demographic Factors, While Private Label Gains Traction
Laundry Care Leads Sales, Driven by Evolving Product Formats
Mood-Boosting Ingredients Revitalise Stagnant Product Lines
Sales Anticipated to Remain Stagnant, Driven by Market Saturation
Sustainability and Wellness Expected to Drive Product Innovation and Automatic Dishwashing Sales
Private Label and E-Commerce Expansion Set to Shape the Future of Home Care
Henkel Latvia Sia and Procter & Gamble Marketing Latvia Ltd Sia Maintain Leading Positions
Supermarkets and Hypermarkets Lead Home Care Sales
Retail E-Commerce Gains Traction as a Distribution Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!