PROSPECTS AND OPPORTUNITIES
Weak outlook for toilet care
Overall, toilet care volume and constant sales are predicted to contract in the forecast period, with sales remaining concentrated in ITBs and toilet liquids. Toilet care tablets/powders will demonstrate the fastest retail volume and value growth across the forecast period.
Competition between private label to intensify
Competition between private label and brands may become more visible over the forecast period. Major brands like Bref and Harpic will raise efforts to compete with cheaper products with an emphasis on promotions.
Growing consumer interest in ITBs
In-cistern devices have gained traction due to their convenience and effectiveness in maintaining toilet cleanliness and freshness. However, consumers are becoming more interested in trying out other toilet care items.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Latvia?
- Which are the leading brands in Toilet Care in Latvia?
- How are products distributed in Toilet Care in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Latvia - Category analysis
KEY DATA FINDINGS
Slump in toilet care volumes sales
Henkel Latvia leads with strong position in modern channel
Private label has good visibility
Weak outlook for toilet care
Competition between private label to intensify
Growing consumer interest in ITBs
Home Care in Latvia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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