PROSPECTS AND OPPORTUNITIES
Multi-functional toilet care products likely to drive growth
The future of toilet care is expected to be driven by products that offer multiple benefits in a single solution. Consumers are increasingly drawn to toilet liquids and foams that promise not just cleaning, but also disinfection, deodorising, and descaling in one product.
Innovation to focus on fragrance and sensory experiences
Beyond basic cleaning, fragrance is becoming a key driver of sales in toilet care. Consumers are increasingly looking for products that not only clean effectively but also leave a lasting, pleasant fragrance in the bathroom.
E-commerce channel will be central to future growth
E-commerce will continue to be a crucial channel for toilet care products, especially as consumers shift toward buying household essentials online. In large part, this is driven by large retailers like Albert Heijn and Jumbo expanding their e-commerce capabilities and reach.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Netherlands?
- Which are the leading brands in Toilet Care in Netherlands?
- How are products distributed in Toilet Care in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in the Netherlands - Category analysis
KEY DATA FINDINGS
Consumers’ focus on money saving tactics creates challenges for toilet care
Sustainable products used to entice consumers
Private label will prove key for price-conscious consumers
Multi-functional toilet care products likely to drive growth
Innovation to focus on fragrance and sensory experiences
E-commerce channel will be central to future growth
Home Care in the Netherlands - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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