PROSPECTS AND OPPORTUNITIES
In-cistern devices likely to continue its strong growth momentum
During the forecast period 2024-2029, toilet care in China is set to witness steady, solid retail volume growth rates, and more dynamic retail current value increases, driven by heightened hygiene awareness. In particular, retail volume sales of in-cistern devices are expected to show strong growth potential, reflecting Chinese consumers’ high demand for convenient and efficient household cleaning solutions.
Slower growth for toilet liquids/foam, due to rising competition
Meanwhile, toilet liquids/foam is also expected to maintain stable retail volume and current value growth in the forecast period, although at slower rates than in-cistern devices, and at a slower rate than was seen in the review period. This is mainly due to the rising competition from multi-purpose cleaners (surface care), which can be used for various surface cleaning purposes, including cleaning the toilet.
Further penetration likely for retail e-commerce in the forecast period
According to Euromonitor’s Passport: E-Commerce system, in 2023, the market share of toilet care products sold on the interest-based e-commerce platform Douyin grew rapidly, taking share of e-commerce sales from traditional online platforms such as Tmall and JD. Interest-based e-commerce is expected to maintain its growth trend throughout the forecast period, thanks to its broad user base and the marketing methods of short videos and live-streaming, which more effectively stimulate purchasing intentions.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in China?
- Which are the leading brands in Toilet Care in China?
- How are products distributed in Toilet Care in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in China - Category analysis
KEY DATA FINDINGS
Hygiene awareness drives growth for toilet care
Fragrance continues to be a main trend in toilet care
Mr Muscle’s wide offering and strong reputation maintains its lead in toilet care
In-cistern devices likely to continue its strong growth momentum
Slower growth for toilet liquids/foam, due to rising competition
Further penetration likely for retail e-commerce in the forecast period
Home Care in China - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!