COMPETITIVE LANDSCAPE
Sc Johnson Dominates and Sees a Growing Share
Toilet care in Guatemala is highly concentrated, with the top two companies together accounting for 75% of retail value sales in 2025. SC Johnson de Centroamerica SA was the leading company in 2025, holding a 50% share of retail value sales, with its share increasing from 43% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Guatemala?
- Which are the leading brands in Toilet Care in Guatemala?
- How are products distributed in Toilet Care in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Guatemala - Category analysis
KEY DATA INSIGHTS
Rising Incomes, Remittances, and Hygiene Concerns Drive Growth for Toilet Care
Rising Incomes, Remittances, and Hygiene Concerns Drive Growth for Toilet Care
Mood-Boosting Ingredients Gain Traction among Consumers
Toilet Liquids/Foam Dominates Sales with Convenience, but Product Formats Are Evolving
Premium Formats to Gain Traction among Guatemalan Urban Middle Class
Toilet Liquids/Foam Expected to Maintain Dominance
Businesses Will Need to Adapt to Changing Consumer Purchasing Preferences
Sc Johnson Dominates and Sees a Growing Share
Small Local Grocers Leads Toilet Care Sales Due to a Widespread Presence
Home Care in Guatemala - Industry Overview
Laundry Care Drives Home Care Sales with Strong Demand
KEY DATA INSIGHTS
Laundry Care Drives Home Care Sales with Strong Demand
Fab Luxury Boosts Premium Laundry Care with New Launches
Health and Wellness Trend Drives Innovation in Home Care
Manufacturers Use Fragrance to Attract Consumers
Continued Growth, with Fragrances and Premiumisation Likely to Remain Important
Laundry Care Will Still Dominate, but Toilet Care Set to Gain Traction
Health Trend to Shape the Future, While Sustainability Will Be Valued If the Price Is Right
Industria La Popular Strengthens Lead with a Diverse Portfolio
Reckitt Benckiser's Divestment to Reshape the Competitive Landscape
Opportunities for Growth through Premiumisation and Health-Focused Products
Small Local Grocers Dominates Sales through Widespread Availability
E-Commerce Gains Traction among Young, High-Income Consumers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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