Competitive Landscape
Sc Johnson Consolidates Lead Trhough Brand Migration Strategy
SC Johnson & Son de Argentina continued to dominate toilet care in 2025, with the player holding 58% of total value sales. Its Pato brand gained ground amid the migration of SKUs from other SC Johnson & Son brands.
New Entrant Grupo Ayudín Gains Traction after Acquisition
Grupo Ayudín emerged as the fourth-largest player in 2025, with a 9% market share. Until 2024, the Poett and Ayudín brands were marketed by Clorox Argentina.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Argentina?
- Which are the leading brands in Toilet Care in Argentina?
- How are products distributed in Toilet Care in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Argentina - Category analysis
Key Data Insights
Modest Recovery in Select Segments as Economic Caution Persists
Modest Recovery in Select Segments as Economic Caution Persists
Companies Introduce Digital Tools for Personalised Fragrance Selection
Premiumisation Reinforces Dominance of Established Brands
Slow Economic Recovery and Declining Home Office Use to Constrain Volume Expansion
In-Cistern Devices Poised for Expansion as Rim Liquids Faces Brand Absence
Import Barrier Removal Should Improve Product Availability and Support Recovery
Sc Johnson Consolidates Lead Trhough Brand Migration Strategy
New Entrant Grupo Ayudín Gains Traction after Acquisition
Small Local Grocers Leads Toilets Care Sales
Retail E-Commerce Drives Growth with Promotions and Discounts
Home Care in Argentina - Industry Overview
Volume Stability and Premiumisation Drive Growth Despite Economic Challenges
Key Data Insights
Volume Stability and Premiumisation Drive Growth Despite Economic Challenges
Evolving Product Formats Respond to Affordability Demands
Sustainability Credentials Drive Brand Differentiation
Value Growth Expected Despite Volume Pressures From Lifestyle Shifts
Import Normalisation Set to Expand Product Access across Key Categories
Fragrance Expected to Regain Importance as Consumer Priorities Broaden
Leading Players Maintain Stronghold Amid Market Shifts
Strategic Acquisitions and Portfolio Rationalisations Reshape Market Structure
Small Local Grocers Maintains Dominance as Price Dynamics Shift
Retail E-Commerce Rises Robustly as Consumers Seek Value
Country Reports Disclaimer
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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