PROSPECTS AND OPPORTUNITIES
Toilet care set for stable but undynamic performance over the forecast period
Toilet care in Hong Kong is predicted to record stable but undynamic retail volume growth over the forecast period, as many consumers retain their habit of maintaining a clean and hygienic bathroom/toilet area. Ongoing strong messages from the government post-pandemic emphasise the importance of toilet cleanliness through newspapers and television advertisements, which are likely to remain top of mind among consumers heading into the forecast period.
Smaller brands projected to gain greater share
SC Johnson retained its dominance of toilet care in 2024. The player benefits from the strong image of its leading brand Toilet Duck, in addition to a diverse range of products, which will continue to ensure its popularity with older generations in particular.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Hong Kong, China?
- Which are the leading brands in Toilet Care in Hong Kong, China?
- How are products distributed in Toilet Care in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Toilet care demand remains steady as hygiene habits persist post-pandemic
Toilet liquids/foam remains most popular format of toilet care in Hong Kong
Growing sales for in-cistern devices and rim blocks
Toilet care set for stable but undynamic performance over the forecast period
Smaller brands projected to gain greater share
Home Care in Hong Kong, China - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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