PROSPECTS AND OPPORTUNITIES
Further strong growth projected for toilet care in Indonesia
Toilet care in Indonesia is set to continue its robust growth in both value and volume over the forecast period, fuelled by several key factors. Rising hygiene awareness and persistent urbanisation have made consumers more vigilant about cleanliness in their homes, especially in high-traffic areas like bathrooms.
Toilet liquids/foam set to remain firm favourite among local consumers
Toilet liquids/foam will likely remain the top choice for Indonesian households during the forecast period, largely driven by consumer familiarity and their cost-effective pricing. These products offer affordability and convenience, making them the preferred solution for many homes across the country.
Modern retail channels will continue to lead category sales
Modern grocery retail will continue to lead the distribution of toilet care products in Indonesia over the next five years, thanks to the channels’ extensive reach and accessibility. These retailers offer a wide variety of products, making it convenient for consumers to find their preferred toilet care items.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Indonesia?
- Which are the leading brands in Toilet Care in Indonesia?
- How are products distributed in Toilet Care in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Indonesia - Category analysis
KEY DATA FINDINGS
Robust growth seen for toilet care in Indonesia in 2024, with rising consumer interest in toilet liquids/foam
Bebek leads, with Harpic in second place
Toilet liquids/foam lead growth and dominate sales in overall toilet care
Further strong growth projected for toilet care in Indonesia
Toilet liquids/foam set to remain firm favourite among local consumers
Modern retail channels will continue to lead category sales
Home Care in Indonesia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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