Competitive Landscape
Sc Johnson &?Son Dominates with Strong Brand Portfolio
SC Johnson & Son (Indonesia) Ltd PT retained its dominance of toilet care in 2025 with a 54% value share, supported by its Bebek, Mr Muscle and Glade brands. SC Johnson & Son's strong market position stems from its diverse product portfolio, which includes toilet liquids/foams, in-cistern devices, and rim liquids, addressing a wide range of cleaning needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Indonesia?
- Which are the leading brands in Toilet Care in Indonesia?
- How are products distributed in Toilet Care in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Indonesia - Category analysis
Key Data Insights
Strong Growth Driven by Urbanisation and Hygiene Awareness
Strong Growth Driven by Urbanisation and Hygiene Awareness
Harpic Indonesia Drives Health and Wellness Trend with New Formulation
Mood-Boosting Ingredients Fuel Fragrance-Led Innovation
Rising Hygiene Awareness and Urbanisation Drive Long-Term Growth
Innovation and Premiumisation to Shape Future Demand
Health and Wellness Trends to Influence Product Development
Sc Johnson &?Son Dominates with Strong Brand Portfolio
Small Local Grocers Lead Toilet Care Sales through Convenience
Retail E-Commerce Gains Traction with Convenience and Variety
Home Care in Indonesia - Industry Overview
Wellness, Resilience and the Rise of Clean Labels Drive Significant Transformations in Home Care
Key Data Insights
Wellness, Resilience and the Rise of Clean Labels Drive Significant Transformations in Home Care
Mood-Boosting Ingredients Enhance Emotional Wellbeing
Air Care Sees Dynamic Growth Driven by Convenience and Premiumisation
Players to Drive Growth through Education and Innovation
Laundry Care to Remain Leading Category with a Focus on Health and Wellness
Affordability, Convenience and Innovative Formats to Shape the Future of Home Care
Sayap Mas Utama and Unilever Lead with Strong Brand Portfolios
Emerging Players and Innovation Drive Market Dynamics
Small Local Grocers Leads Home Care Distribution through Proximity
Retail E-Commerce Gains Share with Competitive Prices and Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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