PROSPECTS AND OPPORTUNITIES
Rim blocks and toilet liquids/foams
There will be moderate growth in both retail volume and retail constant value sales of toilet care during the forecast period, outpacing the review period. Using toilet care for prevention is set to grow across the forecast period, and it will be the focus of product innovation.
Rim blocks and toilet liquids/foams will remain the top performers
Within toilet care, rim blocks and toilet liquids/foams will remain the top performers. Toilet liquids also benefit from being appropriate for all sorts of toilets while offering a thick chemical mix and powerful cleaning ingredients that assist in removing difficult stains while also disinfecting toilets by eliminating germs.
Manufacturers may step up efforts to differentiate toilet care from bleach
Competition between toilet care and cheaper bleach products is set to intensify during the forecast period. This may lead some manufacturers to step up their efforts to differentiate between the two in order to justify the higher price point of toilet care.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Ireland?
- Which are the leading brands in Toilet Care in Ireland?
- How are products distributed in Toilet Care in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Ireland - Category analysis
KEY DATA FINDINGS
Retail volume sales shake off post-COVID-19 hangover and return to growth
Toilet liquids/foams an increasingly popular alternative to bleach
Reckitt Benckiser Ireland Ltd strengthens leadership position
Rim blocks and toilet liquids/foams
Rim blocks and toilet liquids/foams will remain the top performers
Manufacturers may step up efforts to differentiate toilet care from bleach
Home Care in Ireland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Toilet Care research and analysis database.
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