PROSPECTS AND OPPORTUNITIES
Increased consumer awareness drives demand for fast-acting claims
In an increasingly competitive home care landscape, where Peruvians are increasingly discerning when it comes to their purchases, coupled with the rise of private label products, toilet care brands must be more attuned to the claims that resonate most with consumers. While low prices remain a critical factor, demand for fast action has become increasingly important.
Innovative formats represent key growth driver
The toilet care category is losing competitive ground, with decreased consumer awareness posing a key challenge. In response, companies are redefining their commercial strategies in a bid to differentiate themselves in a mature market.
Hard water poses unique challenges
The Peruvian market presents unique challenges for toilet care products due to the high mineral content in the country's mostly hard water supply. Unlike in other countries, this hardness can significantly impact the effectiveness of cleaning products, particularly foreign brands, creating an obstacle in terms of meeting consumer expectations.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Peru?
- Which are the leading brands in Toilet Care in Peru?
- How are products distributed in Toilet Care in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Peru - Category analysis
KEY DATA FINDINGS
Stagnant performance amid economic pressures
Growing consumer demand for larger formats
Alicorp SAA leads the category where other competitors lose share
Increased consumer awareness drives demand for fast-acting claims
Innovative formats represent key growth driver
Hard water poses unique challenges
Home Care in Peru - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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