PROSPECTS AND OPPORTUNITIES
Weak economic outlook to create a challenging climate
Norwegians will come under pressure from the high costs of living at the start of the forecast period, as retail price points and interest rates remain at new highs. Households will remain price sensitive and drawn to the benefits of lower priced brands and private label, as well as shopping at discounters and variety stores.
Use of scents and fragrances may enable some premiumisation
The launch of limited-edition fragrances and scented toilet care offers an opportunity for manufacturers to build brand awareness and drive value growth with higher priced products. An example of this is the 2024 launch of Jif WC Gel Fresh Gooseberry in toilet liquids/foam.
Greater efficacy to support the purchasing decision
Efficacy will remain the key determinant in the purchasing decision of toilet care, as household preference is ultimately shaped by the desire to clean the toilet quickly and effectively. In this respect, improvements in terms of improved convenience and formulations will dominate product development and innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Norway?
- Which are the leading brands in Toilet Care in Norway?
- How are products distributed in Toilet Care in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Norway - Category analysis
KEY DATA FINDINGS
Attribute bundling gains traction in toilet care
Toilet liquids/foams perform well due to convenience and effectiveness
Sustainability is a key influence on purchasing decisions
Weak economic outlook to create a challenging climate
Use of scents and fragrances may enable some premiumisation
Greater efficacy to support the purchasing decision
Home Care in Norway - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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