PROSPECTS AND OPPORTUNITIES
Local brands to continue gaining ground
Inflation is expected to return to single-digits in 2025, and as a result, retail constant value and, to a lesser extent, retail volume sales of toilet care are forecast to accelerate during 2025 and across the forecast period as a whole. Despite the improved economic environment, local brands will continue to make inroads among local consumers, particularly lower-income ones.
Premium products poised for growth among middle- and high-income households
The toilet care category will see continued premiumization, with increased demand for offerings with advanced features, such as long-lasting fragrances, anti-stain technology or enhanced germ-killing properties. Social media has played a significant role in shaping consumer expectations by exposing them to aspirational lifestyles.
Harpic and Domex to sustain growth through product innovation
Harpic and Domex will continue to lead in terms of retail value share during the forecast period. They will be supported by strong brand reputation, consistent quality and aggressive marketing strategies.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Pakistan?
- Which are the leading brands in Toilet Care in Pakistan?
- How are products distributed in Toilet Care in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Pakistan - Category analysis
KEY DATA FINDINGS
Focus on preventative hygiene supports retail volume sales
Competitively priced local brands grow in popularity
Reckitt Benckiser Pakistan Ltd’s Harpic remains dominant
Local brands to continue gaining ground
Premium products poised for growth among middle- and high-income households
Harpic and Domex to sustain growth through product innovation
Home Care in Pakistan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!