Competitive Landscape
Henkel and Lg H&H Maintain Lead through Innovation
The toilet care market in South Korea remains relatively concentrated, with Henkel Home Care Korea Ltd leading the market with a share of 31% in 2025, followed by LG H&H Co Ltd with a share of 8%. There were no significant changes in brand or company share rankings within toilet care in South Korea in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in South Korea?
- Which are the leading brands in Toilet Care in South Korea?
- How are products distributed in Toilet Care in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in South Korea - Category analysis
Key Data Insights
Premiumisation Drives Growth Amidst Cautious Consumer Spending
Premiumisation Drives Growth Amidst Cautious Consumer Spending
Convenience and Low-Effort Solutions Drive Growth in Toilet Cleaning Systems and Toilet Liquids/Foam
Wellness-Conscious Cleaning Shifts Consumer Demand Towards Natural Scents and Biodegradable Formulations
Consumers Anticipated to Drive Demand for Convenient Toilet Care Solutions
Toilet Cleaning Systems Set to Remain Largest and Best-Performing Category Due to Demand for Ongoing Hygiene Maintenance
Consumer Demand for Wellness Set to Shape the Future of Toilet Care
Henkel and Lg H&H Maintain Lead through Innovation
E-Commerce Dominates Toilet Care Sales with Convenience and Variety
Home Care in South Korea - Industry Overview
Slow Value Growth Masks Significant Innovation in Product Formats
Key Data Insights
Slow Value Growth Masks Significant Innovation in Product Formats
Premiumisation Boosts Dishwashing Sales
Mood-Boosting Ingredients Gain Traction
Laundry Care Maintains Dominance with Convenience-Driven Innovations
Surface Care and Air Care Gain Traction with Premium and Wellness-Focused Products
Evolving Product Formats and Premiumisation Drive Business Growth
Lg?H&H?Co Ltd and Henkel Home Care Korea Ltd Lead through Innovation
Strategic Acquisitions and Innovations Reshape Market Dynamics
E-Commerce Dominates Home Care Sales in South Korea
Country Reports Disclaimer
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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