PROSPECTS AND OPPORTUNITIES
Toilet care anticipated to experience only low growth in the forecast period
Toilet care is expected to experience only low retail current value growth in South Korea in the forecast period. In-cistern devices and toilet care tablets/powders, which were on a downward trend at the end of the review period, are projected to continue their negative growth trajectory.
A holistic approach to hygiene and innovation expected
In the future, toilet care should evolve beyond the traditional notion of simply cleaning the toilet bowl. As consumer needs shift towards a more holistic approach, the scope of toilet care will expand to include not just bowl cleaning, but also tank maintenance, seat sanitation, floor cleaning, and odour management.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in South Korea?
- Which are the leading brands in Toilet Care in South Korea?
- How are products distributed in Toilet Care in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in South Korea - Category analysis
KEY DATA FINDINGS
Toilet care registers slight growth in 2024
Disposable toilet cleaning systems remain popular due to their convenience
Strong popularity of smaller brands
Toilet care anticipated to experience only low growth in the forecast period
A holistic approach to hygiene and innovation expected
Home Care in South Korea - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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