PROSPECTS AND OPPORTUNITIES
Outlook for toilet care remains positive
Toilet care looks set to record steady growth in retail volume and current value terms over the forecast period, with all categories projected to expand in both respects. Overall demand should continue to be bolstered by improvements in purchasing power and rising hygiene-consciousness among Macedonians.
Convenience factor will boost demand for in-cistern devices and ITBs
In-cistern devices is predicted to remain the most dynamic performer within toilet care in retail volume and current value growth terms over the forecast period. As increasingly busy lifestyles leave less time for household cleaning chores, the convenience and prolonged efficacy afforded by this format will continue to broaden its appeal.
E-commerce will continue to gain importance as a distribution channel
The share of total toilet care value sales generated via e-commerce looks set to continue rising at a robust pace over the forecast period. Further gains will be supported by the fact that Macedonians have become more inclined to regularly shop online since the pandemic, with many now having an increased appreciation for the convenience, wide range of choices and opportunities for cost savings provided by this method.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in North Macedonia?
- Which are the leading brands in Toilet Care in North Macedonia?
- How are products distributed in Toilet Care in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in North Macedonia - Category analysis
KEY DATA FINDINGS
Overall demand increases as purchasing power starts to recover
In-cistern devices is the fastest growing category in volume and value terms
Premiumisation trend clearly visible in new product development activity
Outlook for toilet care remains positive
Convenience factor will boost demand for in-cistern devices and ITBs
E-commerce will continue to gain importance as a distribution channel
Home Care in North Macedonia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Toilet Care research and analysis database.
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