PROSPECTS AND OPPORTUNITIES
Toilet care set to return to volume growth later in the forecast period
After a couple more years of slight decline, toilet care in the United Kingdom is expected to see a return to retail volume growth later in the forecast period. However, there will not be consistent volume growth across all categories within toilet care, and toilet cleaning systems in particular will continue to record significant volume declines into the forecast years, as this product will continue to see a decrease in consumer demand from an already low base as consumers move to other formats.
Players will encourage consumers to return to using non-specific toilet care products
Except for toilet liquids/foam, all categories within toilet care in the United Kingdom are expected to record retail volume declines in all years of the forecast period, with one of the key drivers of this poor performance being the continued growth of multi-purpose cleaners. Both bleach and multi-purpose cleaners can be used as alternatives for cleaning toilets.
Little change in the distribution landscape across the forecast period
There is expected to be little overall change in the distribution landscape in toilet care over the forecast period, as consumers will largely continue to shop for toilet care products in the same way. However, the share of retail value sales accounted for by retail e-commerce is expected to continue to increase slightly across the forecast period, given that this is an easy and convenient shopping method for consumers, and a wide range of toilet care products can be found online.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in United Kingdom?
- Which are the leading brands in Toilet Care in United Kingdom?
- How are products distributed in Toilet Care in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in the United Kingdom - Category analysis
KEY DATA FINDINGS
Toilet care continues to decline in volume terms
New launches despite weak demand
Henkel remains the leader in toilet care in 2024
Toilet care set to return to volume growth later in the forecast period
Players will encourage consumers to return to using non-specific toilet care products
Little change in the distribution landscape across the forecast period
Home Care in the United Kingdom - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Toilet Care research and analysis database.
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