Competitive Landscape
Henkel Ltd Maintains Its Lead in Toilet Care through the Well-Established Brand Bloo
The UK toilet care industry remains concentrated, with the top companies holding significant market shares in 2025. Henkel Ltd led the industry with an 19% share in 2025, maintaining its share rate from 2024.
Value-Driven Consumers Support Sales of Private Label in Toilet Care
In 2025, while Henkel Ltd, Unilever UK Ltd, SC Johnson Ltd, and Reckitt Benckiser led the toilet care industry, private label continued to hold a strong position in the market. Private label offerings, led by retailers such as Asda Stores Ltd, Tesco Plc, J Sainsbury Plc, WM Morrison Supermarkets Plc, and Lidl Ltd, ranked fifth to ninth in market share and performed relatively well, reflecting consumers’ ongoing demand for more affordable alternatives to branded products.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in United Kingdom?
- Which are the leading brands in Toilet Care in United Kingdom?
- How are products distributed in Toilet Care in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in the United Kingdom - Category analysis
Key Data Insights
Demand for Multipurpose Cleaners Dampens Sales of Toilet Care in 2025
Demand for Multipurpose Cleaners Dampens Sales of Toilet Care in 2025
Mood-Boosting Ingredients Gain Traction within Toilet Care
Fabulosa Drives Evolving Product Formats with Easy to Use Application
Rising Demand for Multifunctionality Is Expected to Challenge Sales of Toilet Care
Sustainability Is Set to Influence Product Innovation across the Forecast Period
Fragrance Focused Innovation Will Align with Health and Wellness Demands
Henkel Ltd Maintains Its Lead in Toilet Care through the Well-Established Brand Bloo
Value-Driven Consumers Support Sales of Private Label in Toilet Care
Grocery Retailers Lead Toilet Care Sales with a Strong In-Store Presence
Retail E-Commerce Grows as a Convenient Shopping Alternative
Home Care in the United Kingdom - Industry Overview
Home Care Records a Stable Performance, with a Focus on Health, Wellness, and Sustainability
Key Data Insights
Home Care Records a Stable Performance, with a Focus on Health, Wellness, and Sustainability
Growth for Laundry Care Is Driven by Fragrance Innovation and the High Penetration of Washing Machine Ownership
Air Care Expansion Is Driven by Mood-Enhancement and Convenient Innovations
Growth Is Set to Be Driven by Essential Products and Ongoing Innovation
Fabric Softeners and Laundry Aids Are Set to Lead Growth through Innovation and Premiumisation
Growth in Home Care Will Be Driven by Sustainability-Led Innovations
Procter & Gamble Uk?Ltd and Unilever Ltd Retain Their Leads through Brand Strength and Innovation
Private Label Has a Strong Presence, However, Branded Players Drive Growth through Innovation
Multifunctionality and Sustainability Drive Market Leaderships
Grocery Retailers Drive Sales through Convenience, Accessibility and Product Range
Retail E-Commerce Drives Growth through Convenience and Variety
Country Reports Disclaimer
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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