PROSPECTS AND OPPORTUNITIES
Cost-of-living pressures will continue to impact development for toilet care in Sweden
The challenging economic climate, shaped by inflation spikes and interest rate hikes during the latter years of the review period, has placed significant strain on disposable incomes. This financial pressure is expected to persist into the forecast period, as immediate signs of economic improvement remain limited.
Sustainability and efficacy will both shape innovation
The balance between sustainability and efficacy is expected to remain a central focus for product innovation. Households are demanding solutions that address environmental concerns without compromising on cleaning performance.
Focus on freshness holds potential for category growth during forecast period
The demand for freshness in toilet care products presents a valuable opportunity for manufacturers to differentiate their offerings and command premium pricing. Consumers value products that leave a pleasant and long-lasting scent after cleaning, driving interest in fragrance-focused innovations.
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Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Sweden?
- Which are the leading brands in Toilet Care in Sweden?
- How are products distributed in Toilet Care in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Sweden - Category analysis
KEY DATA FINDINGS
Sustainability trend gains ground in toilet care
Limited editions become more prevalent within toilet care category
Consumers continue to demand toilet care products with high levels of efficacy
Cost-of-living pressures will continue to impact development for toilet care in Sweden
Sustainability and efficacy will both shape innovation
Focus on freshness holds potential for category growth during forecast period
Home Care in Sweden - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
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- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
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