Competitive Landscape
Sc Johnson Sweden Ab Dominates with Innovation and Value
In 2025, toilet care in Sweden remained concentrated, with the top player, SC Johnson Sweden AB, holding a value share of 66%. Its Duck brand continued to command high levels of recognition and trust.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Sweden?
- Which are the leading brands in Toilet Care in Sweden?
- How are products distributed in Toilet Care in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Sweden - Category analysis
Key Data Insights
Consumers Display Price-Sensitivity, but Growth Is Driven by Toilet Liquids/Foam and Rim Blocks
Consumers Display Price-Sensitivity, but Growth Is Driven by Toilet Liquids/Foam and Rim Blocks
Premiumisation and Innovation Drive Toilet Care Growth
Private Label Gains Traction with Eco-Friendly Offerings
While Cost-Of-Living Pressures Persist, Awareness of Sustainability Is Expected to Grow
Limited-Edition Launches Anticipated to Drive Future Growth, Specifically in Toilet Liquids/Foam
Innovation in Convenience and Efficiency Expected to Drive Future Growth
Sc Johnson Sweden Ab Dominates with Innovation and Value
Supermarkets Maintains Its Lead, While Discounters Gains Traction Due to Consumer Price-Sensivity
E-Commerce Experiences Growth Driven by Omnichannel Retail Strategies
Home Care in Sweden - Industry Overview
Laundry Care Drives Home Care Growth through Premiumisation
Key Data Insights
Laundry Care Drives Home Care Growth through Premiumisation
Sustainability Influences Product Development and Purchasing Decisions
Private Label Gains Traction as a Trusted Alternative
Increased Demand for Wellness-Focused Products Anticipated to Drive Future Growth
Laundry Care Set to Remain the Largest Category, While Dishwashing Will Remain the Best-Performing
Continued Price-Sensitivity Expected to Increase Demand for Multifunctional Products
Unilever Sverige Ab Maintains Lead through Laundry Care Strength
Grocery Retailers Dominate Sales through Convenience
Retail E-Commerce Gains Traction with Omnichannel Enhancements
Country Reports Disclaimer
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!