PROSPECTS AND OPPORTUNITIES
Economic recovery and a rising urban population is expected to support demand
Economic recovery is expected to drive strong growth for toilet care over the forecast period, with retail sales set to grow at a current value CAGR of 23% (2024 constant value CAGR of 6%), and retail volume set to rise at a CAGR of 6%. While the category is essential, demand in Nigeria has historically been driven by growing incomes and urbanisation, with consumers switching to substitutes during tough economic periods.
Local brands are expected to drive competition across the next five years
Strong competition by local brands is expected to boost toilet care demand, particularly towards lower income consumers. With the depreciation of the local currency impacting imports, local brands have good scope to gain even stronger share in the category, with more players expected to join the market, given its potential.
Niche categories, including rim blocks, have solid scope to boost sales
Niche categories, such as rim blocks and in-cistern devices, have historically been available in Nigeria. However, these products virtually disappeared over the review period as import prices soared due to the depreciation of the local currency.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Toilet Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Toilet Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Toilet Care in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Toilet Care in Nigeria?
- Which are the leading brands in Toilet Care in Nigeria?
- How are products distributed in Toilet Care in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Toilet Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Toilet Care in Nigeria - Category analysis
KEY DATA FINDINGS
Toilet care records a retail volume decline as consumers seek cheaper options
Strong competition helps to limit the retail volume decline for toilet care
Toilet liquids is the only significant category as niche products suffer from high import costs
Economic recovery and a rising urban population is expected to support demand
Local brands are expected to drive competition across the next five years
Niche categories, including rim blocks, have solid scope to boost sales
Home Care in Nigeria - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Toilet Care
- In-Cistern Devices
-
- Rim Blocks
- Rim Liquids
- Toilet Care Tablets/Powders
- Toilet Cleaning Systems
- Toilet Liquids/Foam
Toilet Care
This is the aggregation of in-cistern devices, ITBs and liquids/powders, mousses, tablets and toilet cleaning systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Toilet Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!