Vacuum cleaners in Brazil demonstrated resilience in 2025, with growth in both volume and value terms, driven by the positive performance of stick and robotic vacuum cleaners. Despite a negative consumer confidence index, sales grew, supported by a steady increase in the median disposable income per household. The rising urban population in Brazil also continued to support demand for vacuum cleaners. Companies are adapting their product lines to cater to diverse consumer segments, from budget-fr

Vacuum cleaners in Australia experienced modest retail volume growth in 2025, while higher value growth was driven by the increasing demand for cordless stick and robotic vacuum cleaners. The category is expected to experience further increases over the forecast period, driven by the recovery in the real estate market and the construction sector. To succeed, brands should focus on innovation, particularly in smart and AI-powered features, and cordless designs, as well as effective marketing stra

Volume sales of vacuum cleaners saw slight growth in 2025 to reach 38.8 million units, representing a 1% increase on the previous year, whilst retail value sales totalled USD6.6 billion in the same year, with a growth rate of 5% on 2024. This growth is attributed to the inherent affordability and price discrimination potential of vacuum cleaners, allowing manufacturers to offer a range of products tailored to specific consumer needs. The market is expected to continue evolving, driven by changin

The relative high price of vacuum cleaners in India means that the target audience is mainly comprised of urban households with hectic lifestyles, driving them to seek more convenient cleaning solutions. As the working population in India steadily grows, consumers with busy lifestyles are expanding in number, resulting in a wider target audience for these appliances.

Retail volume sales of vacuum cleaners grew in Israel in 2024, while the category saw dynamic current value growth. Vacuum cleaners continued to see very good sales over the year thanks to an interest in high-tech products and a focus on product quality. Value growth was bolstered by strong price rises, of around 25% in 2024, which did not deter consumers from seeking high-tech quality products.

Like other categories of consumer appliances, vacuum cleaners in Ukraine continued to see retail volume sales rebound following the steep downturn caused by the war. However, given the extent of the slump in 2022, and long replacement cycles, especially for the dominant cylinder format, the market size of vacuum cleaners remained below the 2021 pre-war level at the end of the review period.

Vacuum cleaners in Germany is one of the consumer appliance categories not negatively impacted by the economic situation that compels consumers to delay their purchases. Another year of strong retail volume growth in 2024 can be mainly explained by two factors. First, there is a huge trend towards cordless vacuum cleaners, which are mainly offered by handheld and stick models. Powered by battery and often smaller and more flexible, they promise an easier and more convenient cleaning experience t

Overall vacuum cleaners in South Korea is set to experience a decline in retail volume terms in 2024. However, while standard vacuum cleaners is expected to see a 5% decline, robotic vacuum cleaners is set to grow by 5%, once again serving as the key growth category. Standard vacuum cleaners is projected to decline across all categories, reflecting the maturity of this segment, which has already reached high household penetration. In contrast, robotic vacuum cleaners is still in its early stages

Retail volume sales of vacuum cleaners declined over 2024 amid high costs of living and dwindling household budgets. Higher interest rates have driven up mortgage payments and rents leaving households with less disposable income. Households are more cautious and price sensitive when shopping for vacuum cleaners. Lower sales volumes in 2024 were also partly reflective of a return to a more normal situation in a post-COVID-19 environment and a shift in household spending away from the home, and sp

Vacuum cleaners saw moderate growth in retail volume terms in 2024, backed by a strong focus on hygiene and a slight improvement in the economy with lower inflation and an increase in wages. However, performances varied across the different categories. The vacuum cleaners market in the Netherlands is dynamic and evolving, reflecting broader trends in consumer behaviour and technological advancements. Over the review period, there was a noticeable shift towards cordless and robot vacuum cleaners,

The strong development of stick and upright vacuum cleaners in Portugal is testament to the growing popularity of these models, and this was reflected in strong volume growth over 2024. Robotic vacuum cleaners have continued to gain acceptance in Portuguese households as consumers look for convenient appliances to maintain the cleanliness of the house on a daily basis. Total volume sales of vacuum cleaners were muted by the weak performance of cylinder vacuum cleaners, with consumers shifting to

The momentum of bagless cylinder vacuum cleaners in Greece has been steadily fading year-on-year, notwithstanding intense promotions by retailers to push existing stock. Within cylinder vacuum cleaners, which remained the most popular type, the key growth driver was models with disposable bags. Average retail current unit prices continued to rise significantly across vacuum cleaners as consumers traded-up to more premium models with enhanced features, such as larger capacity, noise reduction and

Retail volume sales of vacuum cleaners declined in Taiwan over 2024. Given the inflationary pressures, consumers were reluctant to buy such appliances unless they were necessary. During the pandemic, consumers increased the purchase of vacuum cleaners with stronger functionality due to personal hygiene concerns. Models integrating wet mopping functions, dust mite cleaning and disinfection technology have gained attention in recent years. This led to more brands integrating such functions into ro

Retail volume sales of vacuum cleaners in Egypt witnessed further strong growth in 2024. Growth was even faster than in 2023. This development was supported by growing awareness of the importance of a clean and healthy home environment to wellbeing. The dominant format, cylinder vacuum cleaners, continued to see fast retail volume growth, leveraging price, efficiency and availability advantages. While most cylinder vacuum cleaners are assembled locally, other formats are imported as final produc

While overall demand for vacuum cleaners in Hong Kong is stagnating, driven by mixed performances within the standard category, demand for robotic vacuum cleaners continues to rise in 2024. The return to busier lifestyles, with less time to dedicate to household chores, along with their compact size and easy setup, make robotic vacuum cleaners an appealing option to local consumers, especially since Hong Kong’s average apartment size is fairly small.

Romanians are now more cautious with their disposable income and prefer to postpone the replacement of appliances unless necessary, including vacuum cleaners. When they do replace them, they prefer to research the options thoroughly and to gravitate around products with multiple benefits and innovations. Technological evolution is becoming an increasingly important factor, and more consumers are becoming aware of smart connected appliances. In addition, discounting and special offers remained ke

Retail volume sales of vacuum cleaners are set to decline in Hungary in 2024. Consumers have become less interested in cylinder vacuum cleaners, as these products are seen as not providing the convenience that consumers are looking for and have already achieved a deep level of penetration in Hungarian households. This has affected the total volume sales of vacuum cleaners, which have been declining in 2024. Most consumers in the country own a powerful cylinder vacuum cleaner at home, with many u

There is a growing preference for stick vacuum cleaners in Poland with this category registering double-digit volume growth over 2024. Consumers are drawn to stick vacuum cleaners which offer convenience and flexibility in contrast to traditional cylinder vacuum cleaners. Stick models are lightweight, easy to manoeuvre, and often come with rechargeable batteries, making them suitable for quick, everyday cleaning. They can also be stored in small closets, utility rooms, or even hung on walls with

Cylinder vacuum cleaners saw flat volume sales over 2024, whilst sales in the broader category declined. Not only are cylinder vacuum cleaners cheaper than sticks and upright vacuum cleaners but they can typically hold more dust than sticks or uprights, making it less time consuming to clean them. Despite the positive performance, cylinder vacuum cleaners were still impacted by lower purchasing power as household budgets remained very tight.

Retail volume sales of vacuum cleaners are set to stagnate in Norway in 2024. The end of the review period has seen a pronounced household preference for greater convenience and the desire for vacuum cleaners to provide the optimal time/effectiveness trade off. Accordingly, consumers are gravitating towards vacuum cleaners with a pronounced convenience profile that are perceived as minimising the time and effort associated with household cleaning. This is serving to boost the volume share held b

Sales of vacuum cleaners continued to see steady growth in retail volume terms in 2024. There has been an increased focus on maintaining a clean and hygienic home environment since the pandemic which has helped to drive growth. Nonetheless, growth was slower in 2024 than in the previous year. This was in part due to the slowdown in the property market, which reported some of the lowest results since the 2008 financial crisis. Additionally, many consumers invested in vacuum cleaners during the pa

In 2024, retail volume sales of vacuum cleaners in Vietnam continued to be supported rising standards of hygiene within the home. This is particularly notable in big cities, due to urban air pollution levels. For example, PM2.5 dust is a concern for consumers living in big cities and surrounding areas. Therefore, vacuum cleaners that offer High Efficiency Particulate Air (HEPA) technology have become popular, and brand owners continue to use related marketing messages, such as “filters 99.99% PM

In 2024, vacuum cleaners is set to see continued dynamic retail volume growth in Indonesia, maintaining a surge in popularity amongst consumers, particularly amongst middle- to upper-income urban households. This trend reflects growing recognition of the convenience and efficiency that vacuum cleaners offer in maintaining a clean and dust-free home. As urbanisation continues to accelerate, more consumers are living in apartments and modern houses, where traditional cleaning methods are less effe

Demand for vacuum cleaners in the United Arab Emirates is increasingly moving towards lightweight and versatile cleaning solutions, such as stick and handheld formats. Consumer preferences are shifting away from traditional, bulkier models such as upright vacuum cleaners, driven by the need for convenience in urban environments, where space-saving and multifunctional devices are highly valued.