PROSPECTS AND OPPORTUNITIES
Despite e-commerce’s strength, appliances and electronics specialists will become increasingly important to driving future sales
The retail landscape for vacuum cleaners has significantly evolved in recent years, with both e-commerce and appliances and electronics specialists holding significant share, while former dominant distribution channel, direct selling, has been losing ground since the pandemic.
Competitive landscape to further intensify with expanding distribution, greater emphasis on entry price points, and increasing consumer awareness
Competition within vacuum cleaners in India is set to further intensify, as brands look to strengthen their distribution with an omnichannel strategy to better cater for a wider target audience in the coming years. Relatively new vacuum cleaner brands such as Agaro are increasingly leveraging entry-level prices to better drive demand, while traditional brands such as leader Eureka Forbes, which previously relied on direct selling, are now increasingly pivoting towards a multi-channel approach with a greater focus on direct-to-consumer online sales.
Affordability and competition from domestic help will continue to challenge consumer acceptance of vacuum cleaners
In India, vacuum cleaners are largely perceived as “premium” and good-to-have household appliance rather than a necessity, largely due to the lack of widespread awareness of the appliance’s benefits and easy availability of domestic help across both urban and rural areas for cleaning and other household chores.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in India - Category analysis
KEY DATA FINDINGS
Growth of vacuum cleaners driven by time-pressed consumers seeking convenient cleaning options
Brands enhance their focus on wet and dry format to better cater for Indian households
Smart robotic vacuum cleaners attract greater consumer interest in India
Despite e-commerce’s strength, appliances and electronics specialists will become increasingly important to driving future sales
Competitive landscape to further intensify with expanding distribution, greater emphasis on entry price points, and increasing consumer awareness
Affordability and competition from domestic help will continue to challenge consumer acceptance of vacuum cleaners
Consumer Appliances in India - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
-
- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!