COMPETITIVE LANDSCAPE
Leading brands consolidate share through innovation
Vacuum cleaners in India remains concentrated, with the top two players, Eureka Forbes Ltd and Universal Corp Ltd (Agaro), together accounting for a 71% retail volume share. In 2025, Eureka Forbes held a 46% share, while Universal (Agaro brand) held 25%.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in India - Category analysis
KEY DATA FINDINGS
Rising incomes and smart technology adoption fuel double-digit growth for vacuum cleaners
Smart and AI-powered technology drives premiumisation
Standard vacuum cleaners remains dominant, robotic vacuum cleaners sees dynamic growth
Health and wellness focus drives demand for advanced hygiene features
Cordless and portable solutions drive design innovation
All-in-one cleaning solutions set to gain traction in urban Indian households
Robotic vacuum cleaners will continue to see the highest growth
Local production to shape future trends
Leading brands consolidate share through innovation
Offline retail dominates sales through expert consultations
Retail e-commerce gains share with competitive pricing and promotions
Consumer Appliances in India - Industry Overview
Robust economic drivers and technology fuel significant expansion for consumer appliances
Rising incomes drive volume and particularly value growth as premiumisation advances
Small cooking appliances leads sales, but air conditioners is dynamic due to climate change
Convenience and customisation contribute to growth
Consumers shift to intelligent, connected consumer appliances to meet their needs
Dynamism expected to continue as incomes rise and time-saving appliances are demanded
Premiumisation and technology set to drive growth
Retail e-commerce expected to gain share, although offline retail will also remain important
A fragmented competitive landscape with players differentiating through innovation
Smart product launches tailored to Indian consumers and retail reach used to differentiate
Opportunities for businesses in premium and smart appliances
Omnichannel strategies drive sales of major appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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