COMPETITIVE LANDSCAPE
Leading brands intensify the competition through innovation
Vacuum cleaners in China is relatively concentrated, with the top two players, Ecovacs Robotics Co Ltd and Midea Group Co Ltd, together holding a significant retail volume share of 32% in 2025. Ecovacs Robotics maintained its lead in robotic vacuum cleaners, and held a 20% share in overall vacuum cleaners, while Midea led standard vacuum cleaners, and held a 12% overall share.
Opportunities for brands through changing consumer demands and technological advances
Vacuum cleaners in China is expected to continue growing, driven by the continued launch of smart and AI-powered products. Continued innovation is anticipated from companies in robotic vacuum cleaners in particular, with continuous enhancements in product performance and the integration of AI and machine learning.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in China - Category analysis
KEY DATA FINDINGS
Smart solutions and rising incomes propel growth in vacuum cleaners in China
Growth driven by socioeconomic and demographic changes, and subsidy programmes
Robotic vacuum cleaners sees higher volume growth due to smart innovations
Demand for cleaning efficacy drives advances in robotic vacuum cleaners
Rising disposable incomes set to drive growth, but end of subsidies to prevent stronger rise
Price wars to drive continued volume dynamism for upright vacuum cleaners
AI-powered innovation to redefine robotic vacuum cleaners
Leading brands intensify the competition through innovation
Opportunities for brands through changing consumer demands and technological advances
Retail e-commerce increases its dominance
Dreame and Ecovacs Robotics drive offline outlet expansion
DJI drives innovation with advanced smart features
Advanced vacuum cleaner from Narwal offers ultimate convenience
Consumer Appliances in China - Industry Overview
Consumer appliances navigates headwinds with AI, functionality, and value-driven growth
Government subsidies drive sales despite economic challenges
Personal care appliances leads volume sales, with growth driven by high-speed hair dryers
Smart and AI-powered appliances revolutionise consumer appliances
Companies implement different strategies to avoid the anticipated volume decline
Personal care appliances will continue to dominate, and dishwashers set to perform well
AI's evolution from gimmick to essential utility and embodied intelligence
Consumer rationalisation and the rise of niche appliances
Midea, Haier and Gree lead with scale and innovation
Innovation and ecosystems reshape the competition in consumer appliances
Opportunities by leveraging core capabilities and adopting consumer-first strategies
Haier's "listening marketing" revolutionises research and development through co-creation
Retail e-commerce dominates with fast delivery and installation
Omnichannel strategies are emerging as key to success
Convenience and customisation drive innovative product designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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