PROSPECTS AND OPPORTUNITIES
Influencers and digital content creators likely to be used by brands to strengthen their market position and popularity
Digital marketing is expected to play an increasingly important role in driving sales of vacuum cleaners in Malaysia over the forecast period. For example, social media platforms such as Instagram and TikTok allow businesses to leverage celebrities, influencers, and content creators with massive followings to engage with consumers and promote their products.
BNPL and zero-interest-instalment plans likely to boost growth by making vacuum cleaners more affordable
Consumers are increasingly shopping online to access promotions and discounts, but it is expected that e-commerce is likely to win further share by offering alternative payment options, such as interest-free payment plans. Buy Now Pay Later (BNPL) and zero-interest instalment plans are already being well-received by young consumers, with these services enabling them to access consumer appliances such as vacuum cleaners without breaking their weekly/monthly budget.
PerySmith leads the way with it launching its new wet and dry Evobot T1 robotic vacuum cleaners
3A United Sdn Bhd’s PerySmith brand took vacuum cleaners by storm in Malaysia over the review period with it reporting dynamic growth and climbing into the leading position. This dynamism was supported by investment in new product development, innovation and marketing.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Malaysia - Category analysis
KEY DATA FINDINGS
Hygiene concerns and an increase in pet ownership boosts demand for vacuum cleaners
E-commerce brands aids adoption of stick vacuum cleaners and robotic vacuum cleaners
E-commerce thriving with more players adopting an omnichannel sales model
Influencers and digital content creators likely to be used by brands to strengthen their market position and popularity
BNPL and zero-interest-instalment plans likely to boost growth by making vacuum cleaners more affordable
PerySmith leads the way with it launching its new wet and dry Evobot T1 robotic vacuum cleaners
Consumer Appliances in Malaysia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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