COMPETITIVE LANDSCAPE
Leading brands maintain dominance with diverse portfolios
The vacuum cleaners market in South Africa is concentrated, with the top three brands – Bennett Read, Genesis and Hoover – collectively accounting for around 90% of retail volume sales in 2025. Bennett Read, Genesis and Hoover benefit from strong consumer trust and offer a broad product portfolio across various price points, making them accessible to all income groups.
Opportunities emerge for businesses with innovation and omnichannel retailing
The vacuum cleaners market is expected to continue growing, driven by increasing consumer awareness of the importance of maintaining clean and dust-free homes, rising disposable incomes and a growing urban population. The trends towards smart and connected features, health and sustainability, and cordless and portable designs will continue to shape the future of vacuum cleaners.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in South Africa - Category analysis
KEY DATA FINDINGS
Positive growth for vacuum cleaners
Growth in vacuum cleaners driven by consumer awareness
Cylinder vacuum cleaners dominate, robotic models show promise
Technological advancements drive market expansion
Smart features and sustainability will drive future growth
Robotic vacuum cleaners to be the fastest-growing category
Omnichannel retailing to shape business strategies
Leading brands maintain dominance with diverse portfolios
Opportunities emerge for businesses with innovation and omnichannel retailing
Offline retail dominates with hypermarkets and appliance specialists
E-commerce sees steady growth driven by key players
No new retail brands or concepts emerge in 2026
Cordless and portable solutions drive innovation
Health and wellness focus influences product design
Innovation drives business growth and competitiveness
Consumer Appliances in South Africa - Industry Overview
Smart technology, energy-efficient products and rising urbanisation to drive sales
Positive growth driven by shifting consumer preferences
Inverter technology helps drive continued growth in refrigeration appliances
Dishwashers growth driven by middle-class expansion
Smart technology and energy efficiency drive growth
Refrigeration appliances will remain the largest category in value terms
Fastest growth expected in robotic vacuum cleaners and air fryers
Home of Living Brands and Defy Appliances lead the market
No significant mergers or acquisitions in 2025
Hypermarkets and non-grocery retailers dominate consumer appliance sales
E-commerce gains traction with competitive pricing and convenience
No new retail brands or concepts expected to emerge in 2026
Smart and AI-powered features reshape appliance functionality
Beko Energyspin washing machine sets new efficiency standard
DNA Dual Air Fryer Oven offers multi-drawer cooking convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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