COMPETITIVE LANDSCAPE
Bissell and SharkNinja lead moderately concentrated landscape
The competitive landscape of vacuum cleaners in the US remains moderately concentrated, with established companies like Bissell Inc and SharkNinja Operating LLC holding leading positions. Bissell maintained its lead in 2025, with a 22% retail volume share, while SharkNinja held 12%.
Innovation and adaption sustain leading brands’ positions
Leading brands maintain their market positions through continuous innovation and adaption to consumer preferences. Shark retains a strong footing in both traditional and robotic vacuum cleaners while expanding into new product lines.
SharkNinja shifts production to avoid tariffs and reduce costs
Trade tariffs have significantly altered the competitive landscape, with rising import costs compelling brands to adapt their sourcing and pricing strategies. In response, SharkNinja Operating LLC has proactively shifted the manufacturing of US-bound products almost entirely out of China, relocating to Southeast Asian countries to circumvent tariffs.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in the US - Category analysis
KEY DATA FINDINGS
Modest growth in sales driven by affordability, innovation, and smart technology trends
Trade tariffs and supply chain disruptions limit volume growth
Affordability and strategic pricing sustain appeal
Advanced technology meets consumer demand for efficiency
Smart technology adoption to propel growth in robotic vacuum cleaners
Sustainability and smart technology drives innovation
Bissell and SharkNinja lead moderately concentrated landscape
Innovation and adaption sustain leading brands’ positions
SharkNinja shifts production to avoid tariffs and reduce costs
E-commerce benefits from competitive pricing and product variety
Tarif policies may impact e-commerce share in favour of offline retailers
Sustainability and energy efficiency shape innovation
Portable models attract urban consumers through versatility
Consumer Appliances in the US - Industry Overview
Economic pressures reshape consumer appliances in the US
Tariffs and consumer behaviour shape market dynamics
Economic pressures drive product segmentation
Continued demand for refrigeration appliances despite decline
Economic pressures and rising price sensitivity will reshape purchasing patterns
Consumers replace rather than repair appliances as durability declines
Rising energy efficiency drives stronger competition between heat pumps and air conditioners
Leading brands maintain positions through diversified portfolios
Emerging players and innovation drive market dynamics
E-commerce gains share as consumers prioritise convenience
Specialists appreciated for in-store advice
Small appliances thrive in e-commerce with diverse offerings
Multifunctionality and compact design drive innovation
Health and wellness focus influences product development
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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