PROSPECTS AND OPPORTUNITIES
Floor types play an important role in demand for vacuum cleaners
The trend towards cordless 2-in-1 stick vacuum cleaners is expected to continue over the forecast period as consumers prefer to invest in durable, high-quality and multifunctional appliances for long-term cost savings, but also to save space since many Germans reside in small apartments due to urbanisation. Consequently, this will lead to the substitution of other types of vacuum cleaners.
Innovation that increases convenience set to drive development
Analysing the competitive landscape of vacuum cleaners, it becomes clear that what particularly attracts consumers is how effectively these appliances can perform. The likes of Dreame and SharkNinja have been able to rapidly grow in a short period of time by focusing on reducing the workload for consumers.
Sustainability, energy efficiency and the “right to repair”
An interest in saving money in the long term in an economic context that is characterised by increasing energy costs, as well as rising awareness of sustainability, will encourage local consumers to pay special attention to energy efficiency as part of the purchasing decision. Since vacuum cleaners in Germany do not feature energy labels, players need to highlight energy efficiency as part of their marketing.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Germany - Category analysis
KEY DATA FINDINGS
Vacuum cleaners characterised by boom in handheld and stick models
Smaller brands gain share in standard category, whilst robotic models are dominated by leading brands
Offline stores preferred for in-person evaluation while popular players increasingly focus on their on e-commerce stores
Floor types play an important role in demand for vacuum cleaners
Innovation that increases convenience set to drive development
Sustainability, energy efficiency and the “right to repair”
Consumer Appliances in Germany - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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