PROSPECTS AND OPPORTUNITIES
Intense pricing strategies to impact value of cylinder vacuum cleaners
Overall demand for vacuum cleaners in the United Arab Emirates is predicted to continue rising over the forecast period. However, the category could face some challenges related to competitive pricing and market saturation, particularly in terms of standard vacuum cleaners, which is dominated by the cylinder format.
Chinese brands could disrupt landscape with competitive pricing
Chinese brands are rapidly gaining traction within vacuum cleaners by offering competitive alternatives to established names such as Hitachi and Dyson. Brands such as Xiaomi, Roborock, and Ecovacs have become increasingly popular, particularly in robotic vacuum cleaners, due to their smart connectivity, robust build quality, and competitive pricing.
Rise in promotions and discounts as retail strategies in response to price pressures
Price competition will remain a significant factor influencing demand for vacuum cleaners in the United Arab Emirates over the forecast period. While the penetration of various vacuum cleaner formats is fairly high, especially in the wake of heightened hygiene awareness, the aggressive pricing strategies by retailers are leading to a decrease in overall value for certain formats such as cylinder vacuum cleaners.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Shift towards lightweight and convenient vacuum cleaners
Inflation drives shift towards mid-range and budget-friendly vacuum cleaners
Double-digit retail volume growth for robotic vacuum cleaners with smart capabilities
Intense pricing strategies to impact value of cylinder vacuum cleaners
Chinese brands could disrupt landscape with competitive pricing
Rise in promotions and discounts as retail strategies in response to price pressures
Consumer Appliances in the United Arab Emirates - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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