COMPETITIVE LANDSCAPE
SharkNinja and Dyson continue to lead amidst competition from smaller players
The competitive landscape of vacuum cleaners in the UK remains relatively unchanged in 2025, with SharkNinja Operating LLC increasing their lead over Dyson Ltd and Vax Ltd. The market has become marginally more fragmented in 2025, with the shares of “others” experiencing a small increase.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in the United Kingdom - Category analysis
KEY DATA FINDINGS
Smart tech and premiumisation drive value in UK vacuum cleaners
Cordless and smart solutions drive sales despite economic challenges
Standard vacuum cleaners dominate sales, robotic vacuum cleaners drive growth
Smart and AI-powered technology revolutionises cleaning convenience
Robotic and cordless vacuum cleaners to drive future growth
Cordless solutions to lead with improved portability and battery performance
Growing shift towards refurbished goods as part of government initiative and demand for more sustainable solutions
SharkNinja and Dyson continue to lead amidst competition from smaller players
E-commerce dominates distribution with wide product choice
Multifunctionality drives innovation with advanced features
Consumer Appliances in the United Kingdom - Industry Overview
Consumer appliances shows resilience, driven by smart tech and multifunctionality
Smart and AI-powered appliances drive value growth
Home laundry appliances performs well as demand for connected appliances grows
Multifunctionality continues to shape consumer appliances
Growth will be driven by energy-efficient and multifunctional products
Heat pumps set to see the highest growth due to government support and rising awareness
Smart and AI-powered appliances anticipated to drive value growth
Procter & Gamble maintains its lead with a diverse portfolio
Hisense gains traction with smart marketing and product launches
Retail e-commerce dominates both major and small appliances
Offline retailers still have a role to play
Sustainability and energy efficiency fuel product development
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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