PROSPECTS AND OPPORTUNITIES
Robotic vacuum cleaners to gain better visibility
Robotic vacuum cleaners are expected to see further volume growth over the forecast period as these products gain better visibility in retailers and particularly online. The brand leader iRobot has great visibility in Morocco, and this will raise awareness of the robotic category overall, thus fuelling volume sales.
Haier Group will have to fight back in order to gain share from iRobot Corp
Overall, the competitive landscape for vacuum cleaners is consolidated among a relatively small number of international brands. Amazon's 2022 acquisition of the iRobot Corporation, which manufactures robot vacuum cleaners under the Roomba brand, indicates the importance of vacuum cleaners with smart technology.
Limited volume growth as consumers seek to repair and maintain existing items
Retail volume growth is expected to remain very modest over the forecast period as consumers seek to cut back on all non-essential items to save money. Consumers will continue to repair their vacuum cleaners for as long as possible to save money on buying new appliances.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Morocco - Category analysis
KEY DATA FINDINGS
Cylinder vaccum cleaners post flat sales
Prices soar in sticks and upright vacuum cleaners
Robotic vacuum cleaners post marginal volume growth from low base
Robotic vacuum cleaners to gain better visibility
Haier Group will have to fight back in order to gain share from iRobot Corp
Limited volume growth as consumers seek to repair and maintain existing items
Consumer Appliances in Morocco - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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