COMPETITIVE LANDSCAPE
Top companies maintain their lead through premiumisation, while EZIclean gains traction
Vacuum cleaners in Morocco remains moderately concentrated, with the top three manufacturers holding a combined 44% share. In 2025, BSH Hausgeräte GmbH led with a 17% retail volume share, followed by LG Corp with 14% and SEB Groupe with 13%.
EZIclean launches an innovative, dog-friendly, robotic vacuum cleaner
EZIclean launched its EZIclean Power Animal 2.0 in 2024, a dog-friendly robotic vacuum cleaner designed to clean pet fur (dogs and cats) in the home.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Morocco - Category analysis
KEY DATA FINDINGS
Premiumisation and multi-functionality shape demand for vacuum cleaners in Morocco
Slow volume growth masks value sales surge driven by premiumisation
Standard vacuum cleaners remain largest category, while robotic vacuum cleaners experience growth
Consumer demand for multi-functionality and compact designs rises
Local production is expected to drive future sales
Standard vacuum cleaners will remain the most popular, driven by increasing consumer spending confidence
Competitive pricing is anticipated to stimulate the market
Top companies maintain their lead through premiumisation, while EZIclean gains traction
EZIclean launches an innovative, dog-friendly, robotic vacuum cleaner
Specialist retailers drive sales through competitive pricing and e-commerce expansion
Dyson drives premiumisation with innovative features
Kärcher embodies multi-functionality and compact design
Consumer Appliances in Morocco - Industry Overview
High import taxes and diminished consumer confidence slow consumer appliances’ growth
Moroccan economy slows down demand for consumer appliances
Affluent consumers drive personal care appliances sales
Bosch Maroc invests in sustainable products to capture rising demand
Growth in spending power and local production set to boost consumer appliances sales
Personal care appliances set to remain the largest and best performing category
Direct-to-consumer sales and experiential retail expected to gain traction
Leading manufacturers maintain market share amidst economic challenges
Appliance and electronics specialists lead retail sales
Retail e-commerce gains traction with competitive pricing and convenience
Direct-to-consumer sales gain traction through local production
Bosch Maroc exemplifies sustainable innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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