PROSPECTS AND OPPORTUNITIES
Stick vacuum cleaners to continue to see higher penetration and push value sales
Notwithstanding the dynamic growth in retail volume and value (constant 2024 prices) sales in the second half of the review period, stick vacuum cleaners is predicted to see double-digit, and the fastest, increases over the forecast period. The stick format is attracting strong investment from manufacturers, as it opens up opportunities for retail volume growth in the rather mature category of vacuum cleaners in Greece.
Incorporation of wet/mopping functions to boost the appeal of robotic vacuum cleaners
The incorporation of a mopping function in many models is set to be a key growth driver for robotic vacuum cleaners over the forecast period. As consumer awareness rises, there is predicted to be wave of replacement purchases, led by consumer interest in trading-up to models with a wet function.
Maturity to hinder growth potential in cylinder and handheld vacuum cleaners
The household penetration of cylinder vacuum cleaners is already high in Greece. Similarly, handheld vacuum cleaners’ household penetration remained in double-digits in 2024, well above that of standard and robotic vacuum cleaners.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Greece - Category analysis
KEY DATA FINDINGS
Shift to more premium models
Robotic vacuum cleaners see premiumisation
Stick vacuum cleaners continue to gain visibility and momentum
Stick vacuum cleaners to continue to see higher penetration and push value sales
Incorporation of wet/mopping functions to boost the appeal of robotic vacuum cleaners
Maturity to hinder growth potential in cylinder and handheld vacuum cleaners
Consumer Appliances in Greece - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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