COMPETITIVE LANDSCAPE
BSH Ikiakes Siskeves SA and Miele Hellas SA
The vacuum cleaners market in Greece is highly concentrated, with the top two players, BSH Ikiakes Siskeves SA and Miele Hellas SA, holding a significant share of 22% and 13% respectively in 2025. Miele Hellas SA saw a significant increase from 4% in 2020 to 13% in 2025, gaining share at the expense of other smaller players.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Greece - Category analysis
KEY DATA FINDINGS
Growth opportunities prevail despite market decline
Vacuum cleaners market shows declining sales over 2025
Smart features boost value growth in robotic vacuum cleaners
Dyson drives premiumisation with innovative cordless vacuum
Convenience and energy efficiency drives future sales
Standard vacuum cleaners remain dominant but face challenges
Premiumisation to nurture value growth
BSH Ikiakes Siskeves SA and Miele Hellas SA
E-commerce retailers are driving shifts in distribution
Consumer Appliances in Greece - Industry Overview
Modest rebound reflects healthy demand for consumer appliances
Strong housing market fuels demand for consumer appliances
Energy efficiency drives sales despite economic pressures
Health and wellness trend shapes
Robust housing market will provide growth stimulus
Energy efficiency and smart technology will drive premiumisation
Health-focused living with also shape purchases
Leading players maintain dominance supported by premiumisation
Appliances and electronics specialists lead distribution
E-commerce continues to shape retail landscape
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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