COMPETITIVE LANDSCAPE
Thomas is the leading brand in a changing competitive landscape
The leading players leverage strong brand presence and innovative products. Comercial Los Robles LTDA (Thomas brand) continued to lead with a 15% share of retail volume sales, attributed to good prices, quality products and long-established consumer trust.
Opportunities emerging from market dynamics
The changes in vacuum cleaners in Chile present several opportunities for businesses. The growing demand for cordless and portable solutions, driven by improvements in battery technology, creates an opportunity for companies to invest in this area.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Chile - Category analysis
KEY DATA FINDINGS
Technology improvements spike retail value sales
Consumers warm to cordless and portable solutions
Standard vacuum cleaners dominate but robotic models gain demand
Multi-functionality and compact design and premiumisation drive market dynamics
Vacuum cleaners to continue to grow sales despite already high penetration
Lower prices for high technology to help robotic vacuum cleaners win over consumers
Robust key trends shaping the outlook
Thomas is the leading brand in a changing competitive landscape
Opportunities emerging from market dynamics
Retail offline still dominates despite ongoing encroachment of retail e-commerce
Retail e-commerce gains traction with wide choice and price promotions
Consumer Appliances in Chile - Industry Overview
Consumer appliances in Chile shows resilience and dynamism
Strong competition and new entrants foster development and growth
Refrigeration appliances benefit from essential positioning while dishwashers are trending
Home HVAC products see the fastest retail value sales growth
Chilean households to use improving budgets to purchase key household appliances
Segmented consumer focus to drive the product offer
Key trends shaping performance
Midea's growth and SharkNinja’s entry disrupt the competitive landscape in Chile
Dynamic brand activity in small appliances
Retail offline continues to dominate distribution in a changing landscape
Retail e-commerce gains traction with competitive pricing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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