PROSPECTS AND OPPORTUNITIES
Category adoption is set to drive growth
While it is a category closely related to the sales of new apartment units, vacuum cleaners is expected to continue growing in the forecast period, even though the number of new building projects is expected to decelerate. With the lower price of many traditional vacuum cleaner models, the subcategory continues to deepen its penetration amongst consumers, who see the benefits of investing in such products to perform their household duties in a more efficient way.
Price is still a barrier to growth of upright vacuum cleaners
Still a very small market in the country, the upright vacuum cleaners subcategory offers stronger power in the performance of cleaning duties than stick vacuum cleaners, with SKUs that bring useful features to consumers such as water aspiring/absorption. However, having a higher price point than the other subcategories, these products are still considered to be very expensive for the general Chilean consumer.
Consumer education is the path to subcategory evolution
Even though it still has a novelty status and household penetration still has considerable room to grow, the robotic vacuum cleaners subcategory is not expected to return to the value sales seen in 2021 in the forecast period. The overstock being faced by retailers and manufacturers, and the number of brands being offered with different quality standards are pushing down prices in the subcategory.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Chile - Category analysis
KEY DATA FINDINGS
More household movement to benefit category growth
Market deterioration in a highly competitive market
Versatility and price benefit traditional models
Category adoption is set to drive growth
Price is still a barrier to growth of upright vacuum cleaners
Consumer education is the path to subcategory evolution
Consumer Appliances in Chile - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Vacuum Cleaners research and analysis database.
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