COMPETITIVE LANDSCAPE
Hitachi maintains its leadership through innovation
Arçelik Hitachi Home Appliances Sales Vietnam Co Ltd continued to lead vacuum cleaners in Vietnam in 2025, underpinned by Hitachi's strong brand equity, helping it rise to a 30% retail volume share in 2025. Although the company primarily operates in standard vacuum cleaners, the brand recently also introduced products in robotic vacuum cleaners.
Dreame capitalises on the growth of robotic vacuum cleaners
The competitive landscape in vacuum cleaners is becoming increasingly dynamic as existing brands diversify their portfolios while new players enter the country. Dreame's entry into Vietnam with the Aqua 10 Pro Track in late 2025 exemplifies this trend, capitalising on the growing number of affluent, tech-savvy consumers seeking premium automated cleaning solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Vietnam - Category analysis
KEY DATA FINDINGS
Demand for vacuum cleaners continues to rise from a small base
Rising health and wellness focus supports demand for vacuum cleaners
Social media is increasingly shaping demand for vacuum cleaners
Smart vacuum cleaners shaped by AI-powered models
Handheld vacuum cleaners expected to remain the fastest growing category
AI-powered robotic vacuum cleaners will continue to gain momentum
Marketing campaigns likely to prioritise social media platforms
Hitachi maintains its leadership through innovation
Dreame capitalises on the growth of robotic vacuum cleaners
More brands are turning to social commerce and direct-to-consumer to boost sales
Consumer Appliances in Vietnam - Industry Overview
Consumer appliances benefits from rising urbanisation and higher disposable incomes
Rising incomes and urbanisation drive growth for consumer appliances
Smart and AI-powered technologies transform appliance functionality
Demand for energy efficiency boosts sales of sustainable consumer appliances
Influencer marketing and social media drive growth for consumer appliances
Rising incomes and urbanisation set to fuel growth in consumer appliances
Appliances and electronics specialists to maintain lead despite rise in e-commerce
Convenience, wellness and sustainability to shape future demand for smart appliances
Panasonic and Philips lead, but local and other international players impact share dynamics
Appliances and electronics specialists dominates offline sales with a wide product range
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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