COMPETITIVE LANDSCAPE
Guangdong Deerma Technology and Ecovacs Robotics lead vacuum cleaners
In 2025, Deerma led the market with a 12% share, followed by Ecovacs Robotics with 10%. The market is not highly concentrated, as there are a number of other players with notable shares.
Tineco’s innovative approach disrupts traditional market dynamics
Tineco, a relatively recent entrant to Indonesia’s vacuum cleaners market, continues to record growing sales and share. Its success can be attributed to its focus on innovation and premium smart vacuum technology, which sets it apart from competitors.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Indonesia - Category analysis
KEY DATA FINDINGS
Strong growth for vacuum cleaners despite a challenging economic environment
Tineco and Deerma drive sales with innovative features and marketing
Standard vacuum cleaners dominate market share
Cordless and portable solutions driving dynamic growth
Brands capitalise on convenience and smart features
Robotic vacuum cleaners will continue to see strong growth with their innovative features
Social media and e-commerce will help drive sales and awareness
Guangdong Deerma Technology and Ecovacs Robotics lead vacuum cleaners
Tineco’s innovative approach disrupts traditional market dynamics
Appliances and electronics specialists still the leading channel
Retail e-commerce grows rapidly with its competitive pricing
Tineco and Deerma lead innovation with smart features
Influencers and social media drive sales and awareness
Innovation drives business growth in a challenging economy
Consumer Appliances in Indonesia - Industry Overview
Small appliances driving positive growth in the overall consumer appliances market
Sluggish major appliances sales contrast with small appliances growth
Refrigeration appliances leads value sales, driven by health features
Influencers and social media drive sales of affordable appliances
Energy efficiency driving growth in consumer appliances
Refrigeration appliances to remain largest category in value terms
Energy efficiency, affordability and localisation shaping the future of consumer appliances
Miyako and Sharp lead the market with their affordable premium offerings
Merger and acquisition activity reshaping competitive dynamics
Midea’s Low-Energy-Consumption 1/2 PK Split Inverter Air Conditioner
Appliances and electronics specialists lead offline sales
E-commerce gains traction as a major distribution channel
No new retail brands or concepts expected to emerge in 2026
Sustainability and energy efficiency driving innovation
Influencers and social media shape consumer behaviour
Health and wellness features gain traction
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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