COMPETITIVE LANDSCAPE
Cecotec and emerging players drive competition with innovative offerings
Vacuum cleaners in Spain is increasingly concentrated, with the top three manufacturers holding significant share. In 2025, Cecotec Innovaciones SL’s Conga portfolio commanded 18% retail volume share, with robotic units accounting for approximately half of its market footprint.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Spain - Category analysis
KEY DATA FINDINGS
Innovation in cordless and portable solutions drive volume sales growth
Consumer demand for cordless stick models drives volume and value sales
Demand for multifunctional traditional models influence standard vacuum cleaners
Segmented consumer focus reshapes product offerings
Cordless and portable solutions are set to drive future sales
Stick vacuum cleaners expected to undergo multifunctional innovation
Tech innovation is anticipated to reshape consumer preferences and market dynamics
Cecotec and emerging players drive competition with innovative offerings
Cecotec’s digitally native strategy exemplifies e-commerce growth
Samsung exemplifies cordless convenience with its new launch
Consumer Appliances in Spain - Industry Overview
Housing market rebound and home renovations boost consumer appliances sales
Housing rebound and demand for energy-efficient products boost appliance sales
Home laundry appliances experiences strong growth, while Electrolux exemplifies AI innovation
Bosch drives sustainability with AI-powered climate control
Manufacturers are expected to prioritise sustainability and energy efficiency
Heat pumps set to experience strong growth, driven by energy efficiency and AI integration
Premiumisation is set to drive sales in small appliances
While major players retail their lead, challengers gain traction
Direct-to-consumer strategies and innovation shape landscape
Offline retailers remain dominant despite e-commerce growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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