PROSPECTS AND OPPORTUNITIES
Distribution landscape expected to continue evolving bringing more options to the consumer
Unlike for some of the other categories of small appliances, online sales of vacuum cleaners continued to grow in gain share in 2024, albeit at a much slower pace compared to the surge in sales through e-commerce that was witnessed during the COVID-19 pandemic. Nonetheless, despite a positive outlook for e-commerce offline channels – particularly appliances and electronics specialists – are expected to continue dominating sales.
Stick vacuum cleaners set to outperform the other categories
Continuing the pattern seen in the second half of the review period, it is expected that sales of vacuum cleaners will continue to decline in retail volume terms over the forecast period. This decline is expected to be primarily driven by the waning popularity of cylinder vacuum cleaners, which still remained the most popular format as of 2024.
Innovation set to play a central role in the future growth and development of vacuum cleaners
Vacuum cleaners remains a fiercely competitive category with innovation at the forefront of brand strategies. While research and development (R&D) efforts have shifted from robotic to stick vacuum cleaners, the race for technological advancements continues to drive the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Spain - Category analysis
KEY DATA FINDINGS
Decline in demand is offset by premiumisation in the category
Stick vacuum cleaners on the rise thanks to investment in new product development and innovation
Cecotec extends its lead as competition intensifies in vacuum cleaners
Distribution landscape expected to continue evolving bringing more options to the consumer
Stick vacuum cleaners set to outperform the other categories
Innovation set to play a central role in the future growth and development of vacuum cleaners
Consumer Appliances in Spain - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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