COMPETITIVE LANDSCAPE
Deerma and Simplus drive competitive intensity with innovative offerings
The vacuum cleaners market in Thailand was characterised by increases in the shares of the leading players in 2025, driven by the rise of value-driven brands with a strong online presence. Deerma, distributed by Orro Home Co Ltd, secured the top position with a 22% market share, largely due to its association with Xiaomi, robust online distribution channels, and competitive pricing that appealed to consumers seeking affordable cordless vacuum cleaners.
Roborock and SharkNinja capitalise on high-end demand with advanced technology
Emerging brands such as Roborock and SharkNinja performed well in Thailand's high-end vacuum cleaners market in 2025. Roborock engaged in continuous innovation in AI-driven navigation and customer-centric strategies in robotic vacuum cleaners, supported by an expanding retail presence.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Thailand - Category analysis
KEY DATA FINDINGS
Significant growth
Samsung and SharkNinja drive innovation and competition
Standard vacuum cleaners dominates sales with steady demand
Innovation and competition reshape the market landscape
Embracing smart technology and niche segments drives growth
Standard vacuum cleaners to remain dominant
Innovation and competition drive future growth
Deerma and Simplus drive competitive intensity with innovative offerings
Roborock and SharkNinja capitalise on high-end demand with advanced technology
Deerma and Simplus drive e-commerce dominance with competitive pricing
No new retail brands or concepts emerge in 2026
Cordless and portable solutions drive innovation
Consumer Appliances in Thailand - Industry Overview
A robust performance in 2025
Rising incomes and urbanisation drive consumer appliances sales
Refrigeration appliances leads major appliances sales, driven by high penetration
Vacuum cleaners sees dynamic growth, driven by urbanisation
Tech-savvy consumers drive demand for smart appliances
Vacuum cleaners to grow rapidly
E-commerce and smart technologies to reshape retail landscape
Haier and Sharp lead with innovative smart appliances
No significant mergers or acquisitions in 2025
Retail offline remains dominant, though e-commerce grows
LG Subscribe fuels e-commerce boom with flexible options
E-commerce gains traction with omnichannel shopping behaviours
Haier drives innovation with AI-powered appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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