COMPETITIVE LANDSCAPE
Dreame Technology Co ltd gains share in robotic vacuum cleaners
The vacuum cleaners market in Norway is concentrated, with established brands like Electrolux, Bosch, and Miele holding significant shares in standard vacuum cleaners. In 2025, the top manufacturers by retail volume share were Dreame Technology Co Ltd with 16%, East & West Distribution AB with 16%, and Electrolux Home Products Norway AS with 15%.
No significant mergers or acquisitions or new product launches
There were no notable mergers or acquisitions in the vacuum cleaners market in Norway in 2025 or anticipated in 2026. Similarly, there were no significant innovative product launches in 2025 or planned for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Norway - Category analysis
KEY DATA FINDINGS
A tough year for vacuum cleaners but a brighter future lies ahead
Weak household sentiment drives down sales in a challenging economic climate
Robotic vacuum cleaners benefit from increased adoption of smart & AI-powered technologies
Sustainability and energy efficiency informing new product development
Robotics and convenience set to drive growth in vacuum cleaners
Standard vacuum cleaners to remain dominant but faces challenges
Sustainability and design set to drive innovation and consumer choice
Dreame Technology Co ltd gains share in robotic vacuum cleaners
No significant mergers or acquisitions or new product launches
Appliances and electronics specialists lead offline sales
Retail e-commerce drives sales with competitive pricing and convenience
Omnichannel strategies thriving
Roborock focuses on multi-functionality and smart technology
Smart technology enhances vacuum cleaner performance and user experience
Sustainability and energy efficiency drive premiumisation and innovation
Consumer Appliances in Norway - Industry Overview
Challenging economic environment continues to put pressure on sales in 2025
Low confidence and economic uncertainty limits sales growth in consumer appliances
Sales of refrigeration appliances driven by high penetration and replacement needs
Sustainability and price sensitivity shape consumer behaviour
Consumer appliances market set for gradual recovery but challenges remain
Demand for refrigeration appliances set to remain stable
Sustainability and intelligent technology to drive innovation
Established brands maintain lead through trust and innovation
Opportunities arise for new entrants and innovation
Appliances and electronics specialists drive offline sales
Retail e-commerce gains traction with omnichannel retailing
No new retail brands or concepts expected to emerge in 2026
Sustainability drives innovation in appliance design
Smart and AI-powered technology enhances appliance functionality
Multi-functionality and compact design drive consumer preference
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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