PROSPECTS AND OPPORTUNITIES
Economic recovery and more competition will drive consumer interest
Anticipated economic improvements are poised to catalyse the recovery of vacuum cleaner sales during the forecast period. As the economy stabilises, a surge in consumer confidence among middle to upper-income households will drive an uptick in demand.
Vacuum cleaners are expected to gain popularity
Vacuum cleaners have traditionally lacked visibility and awareness in Nigeria resulting in low penetration rates over the review period. Moving forward, they are predicted to see moderate growth as manufacturers intensify promotional efforts that should entice consumers to purchase these products.
E-commerce channel to boost sales moving forward
E-commerce retailing is gaining wider acceptance among Nigerians who are becoming more comfortable with purchasing renowned brands like LG and Panasonic online. Consumers are offered a broader array of brands and products compared to physical stores.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Nigeria - Category analysis
KEY DATA FINDINGS
Vacuum cleaners are considered a luxury product in Nigeria
Panasonic and LG lead in standard vacuum cleaners
Penetration rate remains low in vacuum cleaners
Economic recovery and more competition will drive consumer interest
Vacuum cleaners are expected to gain popularity
E-commerce channel to boost sales moving forward
Consumer Appliances in Nigeria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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