COMPETITIVE LANDSCAPE
Hitachi and Panasonic maintain lead with refined products
Vacuum cleaners is moderately concentrated in Japan, with the top four companies, Hitachi, Panasonic, Dyson and SharkNinja, each holding a double-digit retail volume share in 2025. Hitachi held a 16% retail volume share in 2025, while Panasonic held 15%, Dyson 13%, and SharkNinja 12%.
Emerging players and mergers reshape the market
Emerging companies like Roborock are performing well in vacuum cleaners in Japan. Roborock entered Japan in 2019 through SB C&S Corp, a subsidiary of SoftBank Group, and has since gained traction by frequently launching limited or early-release products at major retailers like Yamada Denki and through online platforms such as Amazon and Rakuten.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Japan - Category analysis
KEY DATA FINDINGS
Competition intensifies against backdrop of sales decline
Japanese brands slow Dyson's momentum with refined products
Standard vacuum cleaners remains dominant despite decline
Technological refinement drives competition and market trends
Japanese brands set to refine products further to drive future sales
Sustainability and innovation shape trends for forecast period
Hitachi and Panasonic maintain lead with refined products
Emerging players and mergers reshape the market
Specialist retailers and e-commerce drive sales
Panasonic and Ecovacs drive innovation with advanced features
Consumer Appliances in Japan - Industry Overview
Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
Shifting consumer preferences drive sales in a challenging economic environment
Affordable drum-type washers disrupt laundry appliances in Japan
Growth in air conditioners driven by energy efficiency, supported by circulators
Two paths emerge: affordability versus long-term value
Record-breaking heat in Japan and its impact on consumer needs
Bridging the gap how brands win in beauty tech
Panasonic maintains dominance with broad portfolio presence
Shark drives growth in vacuum cleaners with innovative products
Potential M&A around Hitachi Global Life Solutions
Specialist retailers and e-commerce drive sales
E-commerce continues to grow in consumer appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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