COMPETITIVE LANDSCAPE
Electrolux AB and Wilfa Sverige AB lead as market concentration shifts
Volume sales of vacuum cleaners in Sweden in 2025 continued to be led by established, recognisable, and global brand names such as Electrolux, Bosch, and Miele, particularly in standard vacuum cleaners. These brands commanded strong loyalty and trust among Swedish consumers for their durability, reliability, and high-quality performance.
Dreame Technology Co Ltd gains traction through value and design innovation
Dreame Technology Co Ltd emerged as a notable manufacturer growing share in robotic vacuum cleaners in 2025, attributed to designs particularly well-suited to Swedish homes. The L20 Ultra model features a mop that extends outward to more effectively clean skirting boards and corners, addressing specific household needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Sweden - Category analysis
KEY DATA FINDINGS
Economic uncertainty and high penetration drive volume decline
Economic uncertainty drives volume decline
Multi-functionality and compact designs enhance value proposition
Smart and AI-powered innovation optimises performance
Volume decline to continue amid market maturity and second-hand emergence
Sustainability credentials become essential for competitive positioning
Smart innovation and health focus drive premiumisation opportunities
Electrolux AB and Wilfa Sverige AB lead as market concentration shifts
Dreame Technology Co Ltd gains traction through value and design innovation
Specialist retailers enhance omnichannel integration
Premiumisation drives demand for feature-rich appliances
Consumer Appliances in Sweden - Industry Overview
Economic caution drives volume decline amid sustainability surge and government support
Households delay purchases amid economic unease and high price sensitivity
Convenience and customisation priorities shape product innovation in Sweden
Segmented consumer focus intensifies as economic pressures deepen
Volume sales set to decline as sustainability and energy efficiency concerns reshape demand
Manufacturers expected to shift towards service-based offerings and connectivity innovation
Design personalisation is set to become a key differentiator
Leading global brands maintain lead despite minor share shifts
Dreame brand gains traction in robotic vacuum cleaners
Appliances and electronics specialists and e-commerce dominate sales
Omnichannel strategies reshape the role of physical stores
Smart and AI-powered appliances enhance functionality and sustainability
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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