PROSPECTS AND OPPORTUNITIES
Technological advancements, hygiene and practicality to drive purchases
Over the forecast period, retail volume sales of vacuum cleaners are expected to continue to be pushed by the demand for products that offer convenience and energy-efficiency, as well as enhanced hygiene features, such as HEPA filters. Moreover, advancements in technologies designed to provide improved suction and cleaning power, along with lighter weight models, should garner interest.
Stick format to gain momentum through advanced energy ratings and convenience
Within this context, stick vacuum cleaners are expected to enjoy competitive advantages. Over the forecast period, stick vacuum cleaners is projected to see the highest retail volume CAGR, driven by the convenience and energy-efficiency properties of these appliances.
Decline in dust bag models and rise in wet and dry vacuum cleaners
The growing consumer preference for stick vacuum cleaners is expected to negatively impact the sales of dust bag models, as they are perceived to be less hygienic compared with bagless options. Additionally, upright and handheld vacuum cleaners are likely to experience a decline in popularity due to their perceived lack of convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Turkey - Category analysis
KEY DATA FINDINGS
Stick vacuum cleaners leverage convenience and energy-efficiency advantages to post the fastest retail volume growth
Local players gain through technological advances and affordable prices
E-commerce continues to rise as a key channel
Technological advancements, hygiene and practicality to drive purchases
Stick format to gain momentum through advanced energy ratings and convenience
Decline in dust bag models and rise in wet and dry vacuum cleaners
Consumer Appliances in Turkey - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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