PROSPECTS AND OPPORTUNITIES
Lighter cordless vacuum cleaners set to attract attention
Vacuum cleaners in South Korea is set to return to retail volume growth in the forecast period, driven by robotic vacuum cleaners, although stick vacuum cleaners is also anticipated to see growth. There has been a growing trend towards the release of lighter cordless stick vacuum cleaners, addressing one of the common complaints about these devices – their weight.
LG and Samsung set to maintain their leading positions in standard vacuum cleaners
LG and Samsung are set to continue to lead standard vacuum cleaners in South Korea in retail volume terms in 2024, remaining the only two players holding double-digit shares. Unlike robotic vacuum cleaners, in which Chinese brands are performing well, standard vacuum cleaners is led by domestic brands LG and Samsung, and this trend is expected to continue throughout the forecast period.
Expanding customer engagement through pop-up stores
In the forecast period, brands in vacuum cleaners are expected to expand their experiential marketing strategies in South Korea through pop-up stores, allowing consumers to directly interact with and test products. This approach helps showcase the performance and convenience of vacuum cleaners, enabling potential buyers to experience features such as suction power, lightweight designs, and noise reduction in a real-world setting.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in South Korea?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in South Korea - Category analysis
KEY DATA FINDINGS
Another year of decline for standard vacuum cleaners, while robotic vacuum cleaners continues to grow
Chinese brands have a strong influence in robotic vacuum cleaners
Rising demand for affordable vacuum cleaners amidst economic challenges
Lighter cordless vacuum cleaners set to attract attention
LG and Samsung set to maintain their leading positions in standard vacuum cleaners
Expanding customer engagement through pop-up stores
Consumer Appliances in South Korea - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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