COMPETITIVE LANDSCAPE
Britânia and Electrolux lead with diverse product offerings
Vacuum cleaners in Brazil is moderately concentrated, with the top two players, Britânia Eletrodomésticos SA and Electrolux do Brasil SA, holding significant shares. In 2025, Britânia held a 29% retail volume share, while Electrolux held 28%.
Stability in 2025, but opportunities remain, and the competition will become fiercer
There were no significant changes in the competitive landscape in 2025, due to a lack of mergers or acquisitions. The top brands continued to maintain their shares without any significant disruptions, indicating relative stability.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Brazil - Category analysis
KEY DATA FINDINGS
Growth in vacuum cleaners is driven by stick and robotic models, and urban growth
Vacuum cleaners grows, due to rising disposable incomes, premiumisation, and urbanisation
Standard vacuum cleaners remains dominant despite growth for robotic vacuum cleaners
Segmented consumer focus drives growth
Growth set to continue as disposable incomes rise and urbanisation is ongoing
Standard vacuum cleaners will remain dominant despite growth for robotic vacuum cleaners
Price competition and consumer uncertainty expected to drive trends
Britânia and Electrolux lead with diverse product offerings
Stability in 2025, but opportunities remain, and the competition will become fiercer
Offline retailers dominate vacuum cleaners in Brazil
Retail e-commerce has significant penetration in vacuum cleaners, demanding adaptation
Electrolux drives innovation with diverse product offerings
Consumer Appliances in Brazil - Industry Overview
Discerning consumers and urbanisation drive continued expansion in consumer appliances
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
-
- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!