PROSPECTS AND OPPORTUNITIES
Falling prices and increased competition set to drive growth in vacuum cleaners
Prices of vacuum cleaners are expected to decrease in the country in the forecast period at constant 2024 prices, caused both by the easing of inflation and the increasing number of competitors. This is set to drive solid growth for vacuum cleaners in Brazil in retail volume terms in the forecast period, with growth expected across all categories except upright vacuum cleaners.
Decline in upright vacuum cleaners set to persist, but new high power models may change its course
Upright vacuum cleaners is expected to continue its decline for most of the forecast period in Brazil. The decreasing trend will be caused by the predominance of older models which have low power, which are being substituted by stick vacuum cleaners, including models with cordless capabilities.
Robotic vacuum cleaners will face pricing pressure and consumer uncertainty
Even though it still has a novelty status, and household penetration still has significant room for growth, robotic vacuum cleaners in Brazil is not expected to return to value growth rates such as that seen in 2019 in the forecast period. The overstock being faced by retailers and manufacturers, and the number of brands being offered with different quality standards are pushing down prices in the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Brazil - Category analysis
KEY DATA FINDINGS
Growth in vacuum cleaners driven by stick models and discounted robotic vacuum cleaners
Challenge to penetration in the lower socioeconomic segments due to cost and access barriers
Electrolux expands manufacturing to strengthen its leadership in standard vacuum cleaners
Falling prices and increased competition set to drive growth in vacuum cleaners
Decline in upright vacuum cleaners set to persist, but new high power models may change its course
Robotic vacuum cleaners will face pricing pressure and consumer uncertainty
Consumer Appliances in Brazil - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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