PROSPECTS AND OPPORTUNITIES
An increasing presence of Chinese brands
Vacuum cleaners is projected to see steady growth over the forecast period, fuelled by the growing demand for stick and robotic vacuum cleaners. Stick vacuum cleaners will likely continue to benefit from their convenience, ease of storage and comparatively accessible prices.
Competition comes also from electronics brands
Over the forecast period, traditional brands of vacuum cleaners will likely face increasing competition from brands that are better known for their innovative technology in consumer electronics, such as Samsung or Xiaomi. New technology such as AI and smart features are likely to increasingly permeate consumer appliances over the forecast period, with vacuum cleaners being no exception.
Vorwerk may need to rethink its strategy as competition grows
A large share of sales within premium vacuum cleaners in Italy was historically devoted to direct selling, with Vorwerk’s Kobold being an aspirational brand for many Italians. With the advent of new technologies such as robotic and cyclonic cleaning, Vorwerk has faced a progressive decline in its market share.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Italy - Category analysis
KEY DATA FINDINGS
Mattress vacuum cleaners attract attention as consumers look for added-value products
Bosch focuses on superior quality as stick vacuum cleaners come out on top
Ariete focuses on basic functions to maintain low-price commitment
An increasing presence of Chinese brands
Competition comes also from electronics brands
Vorwerk may need to rethink its strategy as competition grows
Consumer Appliances in Italy - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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