PROSPECTS AND OPPORTUNITIES
AI integration will become the norm for robotic vacuum cleaners
With Romanians being early adopters and often tech savvy, new technologies and product innovations will continue to shape the vacuum cleaner category. This will be most evident for robotic vacuum cleaners where voice recognition, connectivity and AI features will be more prevalent.
Wet and dry products will be more popular
While currently a minor category, wet and dry vacuum cleaners will grow rapidly over the forecast period, in line with growing consumer demands for more efficient cleaning processes. Most of the new vacuum cleaners launched are expected to have wet and dry features, which will be the case for both standard and robotic vacuum cleaners.
E-commerce sales on the rise
Following strong performance over the review period, e-commerce will continue to grow in importance for vacuum cleaners. Omnichannel players will take a more central role on the e-commerce stage, while big retailers like eMag.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Romania - Category analysis
KEY DATA FINDINGS
Consumers remain cautious with disposable income
Romanians gravitate around energy efficient vacuum cleaners
Dynamic performance for robotic vacuum cleaners
AI integration will become the norm for robotic vacuum cleaners
Wet and dry products will be more popular
E-commerce sales on the rise
Consumer Appliances in Romania - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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