Dyson leads in terms of retail volume share due to its long heritage and strong brand loyalty in stick cleaners. Aggressive marketing campaigns by Heng Leong Hang and its product designs have enabled Dyson to create a stronghold in Taiwan.
New players are expected to enter vacuum cleaners over the forecast period to take advantage of Dyson’s weaker position. This is thanks to the greater potential seen in vacuum cleaners compared with most small appliances in Taiwan.
LG has continued to utilise a group buying website to market its vacuum cleaners. In comparison, smaller brands prefer collaborating with selected online celebrities to introduce their products via Facebook, Instagram or YouTube channels.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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