PROSPECTS AND OPPORTUNITIES
Leading brand Dyson comes under pressure
Dyson leads in terms of retail volume share due to its long heritage and strong brand loyalty in stick cleaners. Aggressive marketing campaigns by Heng Leong Hang and its product designs have enabled Dyson to create a stronghold in Taiwan.
New players are expected in vacuum cleaners
New players are expected to enter vacuum cleaners over the forecast period to take advantage of Dyson’s weaker position. This is thanks to the greater potential seen in vacuum cleaners compared with most small appliances in Taiwan.
Internet influencers will remain a key marketing tool
LG has continued to utilise a group buying website to market its vacuum cleaners. In comparison, smaller brands prefer collaborating with selected online celebrities to introduce their products via Facebook, Instagram or YouTube channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Taiwan - Category analysis
KEY DATA FINDINGS
Demand falls for vacuum cleaners
Robotic cleaners outperform other vacuum products
Stick vacuum cleaners post solid growth
Leading brand Dyson comes under pressure
New players are expected in vacuum cleaners
Internet influencers will remain a key marketing tool
Consumer Appliances in Taiwan - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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