PROSPECTS AND OPPORTUNITIES
High potential for growth in the years ahead
Aside from the general dip in demand in recent years, vacuum cleaners remains in a transition period, with steadily rising unit prices significantly above the level of inflation. Many consumers are still discovering the benefits of newer generations of battery-powered stick vacuum cleaners, handheld vacuum cleaners, and robotic vacuum cleaners.
The entry of new brands such as Shark will challenge Dyson’s position
In the second half of 2024, Red Zac became the first retailer in Austria to add products from US manufacturer SharkNinja to its range. In addition to a large number of small appliances under the Ninja brand, the wide range of vacuum cleaners under the Shark brand is a major strength of the company.
Bissell brand has an optimistic outlook
Looking ahead, a brand to watch in vacuum cleaners in Austria is Bissell. As yet relatively unknown, Bissell aims to attract Austrian consumers by offering good value for money.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Austria - Category analysis
KEY DATA FINDINGS
Vacuum cleaners’ fortunes improve in 2024
Dyson’s direct-to-consumer strategy disgruntles retailers
Decline in momentum for robotic vacuum cleaners
High potential for growth in the years ahead
The entry of new brands such as Shark will challenge Dyson’s position
Bissell brand has an optimistic outlook
Consumer Appliances in Austria - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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