Aside from the general dip in demand in recent years, vacuum cleaners remains in a transition period, with steadily rising unit prices significantly above the level of inflation. Many consumers are still discovering the benefits of newer generations of battery-powered stick vacuum cleaners, handheld vacuum cleaners, and robotic vacuum cleaners.
In the second half of 2024, Red Zac became the first retailer in Austria to add products from US manufacturer SharkNinja to its range. In addition to a large number of small appliances under the Ninja brand, the wide range of vacuum cleaners under the Shark brand is a major strength of the company.
Looking ahead, a brand to watch in vacuum cleaners in Austria is Bissell. As yet relatively unknown, Bissell aims to attract Austrian consumers by offering good value for money.
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Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsThis report originates from Passport, our Vacuum Cleaners research and analysis database.
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